La Place (restaurant chain)
| Company type | Subsidiary |
|---|---|
| Industry | Restaurant |
| Founded | September 17, 1987 in Utrecht, Netherlands |
| Headquarters | Netherlands |
Area served | Netherlands, Belgium, Germany, Indonesia, United States |
| Products | Food and beverages |
| Owner | Jumbo |
La Place is a restaurant chain from the Netherlands currently owned by Jumbo, following its acquisition from the insolvent department store company V&D. The brand manages approximately 100 dining establishments spread across the Netherlands, Belgium, Germany, Indonesia, and the United States.
History
The inaugural La Place venue was launched on 17 September 1987 in Utrecht, Netherlands.
In Belgium, La Place debuted with a location in Antwerp on 25 October 2007, followed by a second outlet in 2008; both had ceased operations by March 2014. A third Belgian branch opened in March 2010 within the shopping center K in Kortrijk but also closed during 2014.
The German market saw two openings in 2013: one in Zweibrücken and another in Metzingen (the latter has since closed). International growth continued with the opening of a restaurant at Bali airport on 23 May 2014, followed by a second at the same airport on 1 July 2014. Additionally, on 4 August 2014, La Place established a restaurant inside Google Inc.'s office in New York City.
Following the bankruptcy declaration of V&D and La Place on 31 December 2015, operations were temporarily maintained with governmental assistance. Subsequently, on 26 January 2016, Jumbo purchased La Place for an undisclosed amount.
The COVID-19 crisis resulted in the shutdown of roughly one-quarter of La Place outlets between 2020 and 2021. Jumbo preserved ownership of about ten sites, while over forty were transferred to the Vermaat group. Nevertheless, Jumbo's CEO Frits Van Eerd conveyed confidence in La Place's prospects, aiming for international expansion with hundreds of new locations, including a target of at least one hundred within the Netherlands. A key element of this plan is La Place Express, a compact take-away concept providing sandwiches and juices in busy locations, utilizing both company-managed and franchised operations.
Restaurants
Restaurant counts by country as of 1 November 2021:
| Country | Initial Opening | Number of Locations |
|---|---|---|
| File:Flag of the Netherlands.svg Netherlands | 1987 | 96 |
| File:Flag of Belgium (civil).svg Belgium | 2007 (closed by 2015) | 1 |
| File:Flag of Germany.svg Germany | 2013 | 2 |
| File:Flag of Indonesia.svg Indonesia | 2014 | 2 |
| File:Flag of the United States.svg United States | 2014 | 1 |
| File:Flag of Canada (Pantone).svg Canada | 2017 | 1 |
| File:Flag of Spain.svg Spain | 2019 | 2 |
| File:Flag of Denmark.svg Denmark | 2020 | 2 |
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