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Laszlo Bock

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Adapted from the English Wikipedia article Laszlo Bock, available under CC BY-SA 4.0Updated 9 August 2025
Laszlo Bock
Born1972
Romania
Occupation(s)Businessman, author
Known forCo-founder and former CEO of Humu; Senior Vice President of People Operations at Google
Notable workWork Rules!

Laszlo Bock is a businessman of Hungarian American descent, originally from Romania, who co-founded and formerly served as CEO of Humu. Prior to this, he was the Senior Vice President of People Operations at Google, Inc.

Early life and career

Born in 1972 in Romania to Hungarian parents, Bock's professional journey includes leadership roles at General Electric, experience as a management consultant with McKinsey & Company, and various positions within startups and nonprofit organizations before his tenure at Google. While he was at Google, the company received over 30 global recognitions as the Best Company to Work For and accumulated upwards of 100 top employer accolades. In 2010, HR Resources Magazine honored him with the title "Human Resources Executive of the Year." Although Bock left his executive role at Google in 2016, he continued to provide advisory support to CEO Sundar Pichai.

On April 7, 2015, Bock released his debut book, Work Rules!, which became a bestseller on both the The New York Times and Wall Street Journal lists. The book shares valuable perspectives on enhancing workplace culture and leadership practices. He has toured globally to promote the publication and also wrote the foreword for Storytelling with Data: A Data Visualization Guide for Business Professionals.

Humu Inc

Together with former Google colleagues Wayne Crosby and Jessie Wisdom, Laszlo Bock established Humu, a company dedicated to boosting employee satisfaction across various sectors. The startup applies Behavioral Change Technology to foster positive behavioral shifts that improve workplace happiness. Their methodology integrates advanced machine learning techniques with comprehensive scientific studies on human behavior. Among their prominent clients are Silicon Valley Bank, Farfetch, Ecolab, and the fast-casual restaurant chain Sweetgreen.

Humu’s core mission is described as “Making work better everywhere through machine learning, science, and a little bit of love.” At the heart of their solution is the Nudge Engine, which detects areas for improvement and delivers subtle, evidence-based interventions known as nudges.

In interviews, the founders have highlighted that beyond technical expertise, effectively conveying one’s personal narrative plays a vital role in their recruitment strategy. This reflects their commitment to innovation centered around human experience.

In August 2023, Perceptyx acquired Humu.

External links