Lattice Engines
| Company type | Private |
|---|---|
| Industry | Predictive marketing and sales cloud solutions |
| Founded | 2006 |
| Founder | Shashi Upadhyay, Kent McCormick, Andrew Schwartz |
| Fate | Acquired by Dun & Bradstreet in 2019 |
| Headquarters | San Mateo , United States |
Area served | Worldwide |
Key people | Shashi Upadhyay (CEO), Kent McCormick (President), Andrew Schwartz (Chief Architect) |
| Products | Predictive cloud-based applications for marketing and sales |
| Parent | Dun & Bradstreet |
Lattice Engines operated as a private technology firm specializing in predictive marketing and sales cloud solutions tailored for business-to-business (B2B) enterprises. Supported by investors including New Enterprise Associates and Sequoia Capital, the company was headquartered in San Mateo, California, with additional offices located in Austin, Boston, New York, and Beijing.
History
Established in 2006 by Shashi Upadhyay, Kent McCormick, and Andrew Schwartz, the leadership team by 2013 featured Upadhyay serving as CEO, McCormick as president, and Schwartz as chief architect. That same year, the company broadened its product line by introducing Lattice Predictive Lead Scoring aimed at marketing functions. In 2019, Dun & Bradstreet completed the acquisition of Lattice Engines.
Software
Lattice offered a collection of predictive cloud-based applications driven by the Lattice Data Cloud, enabling marketing and sales teams to access real-time analytics. Their big data platform integrated both internal company data and external sources with proprietary intelligence to support precise sales targeting, customized messaging, and defined sales initiatives referred to as plays.
More than 65,000 professionals in sales and marketing utilized the platform at prominent firms such as Dell, HP, and Microsoft. In April 2013, Gartner honored Lattice Engines with the designation of "Cool Vendor" within CRM and sales technology sectors.