Lauren Flaherty
Lauren Flaherty | |
|---|---|
| Occupation(s) | Business executive, marketing professional |
| Years active | Over 25 years |
| Known for | Executive vice president and chief marketing officer at CA Technologies; CMO at Juniper Networks and Nortel Networks; senior leadership roles at IBM |
Lauren Flaherty served as the executive vice president and chief marketing officer at CA Technologies, a company specializing in enterprise software solutions.
She became part of CA Technologies in August 2013, bringing with her experience as CMO at both Juniper Networks and Nortel Networks, in addition to a 25-year tenure in marketing at IBM. Flaherty is also a member of the board of directors for Xactly Corporation.
At Juniper Networks, she held the role of chief marketing officer, and during her time at Nortel, she directed comprehensive marketing initiatives. There, she developed the inaugural fully integrated marketing operating framework that synchronized corporate, product, and regional marketing efforts with cohesive execution and financial oversight.
Throughout her quarter-century career at IBM, Flaherty occupied senior leadership positions spanning Corporate Marketing, Software and Systems divisions, as well as the Latin America region. She was included in the IBM CEO Senior Leadership Team and managed global branding and advertising campaigns in the mid-1990s.
Early life and education
Flaherty earned her bachelor's degree from Syracuse University in New York. She lives in New York City with her spouse and two children.