Lauren Moshi

Lauren Moshi

Company type	Private
Industry	Fashion
Founded	2006
Founder	Lauren Moshi, Michael Moshi
Headquarters	Los Angeles , United States
Products	Graphic t-shirts, apparel, accessories

Lauren Moshi is a fashion and lifestyle brand headquartered in Los Angeles, recognized primarily for its distinctive graphic t-shirt collection. Established in 2006 by siblings Lauren and Michael Moshi, the brand’s designs are centered around Lauren’s unique hand-drawn illustrations. Their apparel is available in specialty boutiques and department stores across the globe.

The company also operates a complementary line named Michael Lauren, which offers a range of wardrobe essentials including tanks, tees, hoodies, pants, dresses, skirts, and various accessories.

Numerous high-profile celebrities have been spotted wearing pieces from both Lauren Moshi and Michael Lauren. Among them are Alessandra Ambrosio, Kate Hudson, Emma Roberts, Gigi Hadid, Bella Thorne, Jessica Alba, Kourtney Kardashian, Cara Delevingne, Selena Gomez, Julianne Hough, Mila Kunis, and Olivia Wilde. Notably, Lauren Moshi gained exposure when Beyoncé donned the Frankie Wonder Woman Baseball Tee in her 2013 “Blow” music video. In 2019, the brand faced allegations from local Los Angeles artists accusing it of replicating their artwork without authorization.

Store

Lauren Moshi debuted its initial pop-up shop in 2011 on Robertson Boulevard in Beverly Hills, serving as both a retail space and an art gallery for a three-month period.

The following year, 2012, marked the opening of their permanent flagship boutique located on Robertson Boulevard in Los Angeles.

Collaborations

In 2011, Lauren Moshi partnered with Disney Couture to develop a collection featuring graphic tees, tanks, and sweatshirts. These pieces showcased Moshi’s unique reinterpretations of the classic characters Mickey and Minnie Mouse.

Subsequently, in 2013, Lauren Moshi joined forces with Warner Bros to launch a superhero-inspired apparel line. This collection highlighted beloved characters such as Tweety, Wonder Woman, Batman, Batgirl, the Tasmanian Devil, Tom & Jerry, the Looney Tunes ensemble, Superman, and Supergirl. The limited-edition collections were available for purchase through Bloomingdales.com and various online retailers.

Also during 2013, Lauren Moshi collaborated with Flywheel to produce a women’s apparel range. This line included tanks, sweatshirts, and sweatpants adorned with Moshi’s trademark ‘diamond lips’ design alongside Flywheel’s slogan ‘You So Fly’. These items were sold exclusively at Flywheel studios.

Lauren Moshi maintains ongoing collaborations with Epic Rights and Warner Music Group through licensing deals that enable the creation of apparel collections featuring artists such as Jefferson Airplane, Def Leppard, Billy Idol, The Grateful Dead, among others.

Artwork

Lauren Moshi initially established herself as an artist specializing in watercolor and ink mediums. After earning her degree from Otis College of Art and Design, she partnered with her brother Michael to transform her illustrations into screen-printed designs on apparel and accessories.

The brand made its first appearance at Art Basel in 2013, during an event hosted by fashion influencer Chiara Ferragni. Together, Lauren and Chiara developed a unique collection for the occasion, featuring limited-edition canvases alongside exclusive clothing pieces.

Today, Lauren Moshi’s artistic creations are available not only at their primary retail location but also through various boutiques worldwide.