LeadGenius
| Company type | Private |
|---|---|
| Industry | Software as a service |
| Founded | 2011 |
| Headquarters | Berkeley, California , United States |
Area served | North America, Great Britain, Australia, New Zealand, South America, India, Serbia, Philippines |
| Products | Demand generation and marketing automation software |
Number of employees | 758 |
LeadGenius is a privately owned software as a service enterprise located in Berkeley, California, focusing on demand generation and marketing automation. The firm utilizes a blend of artificial intelligence and human computation to discover and connect with specific sales prospects. Its machine learning platform is developed using information sourced from business directories, websites, government documents, and credit reports to enhance business-to-business sales efforts.
The company was among the first to implement a minimum wage policy for its crowdsourced labor force, adjusting pay according to the cost of living in each operational country.
Originally established in 2011 under the name MobileWorks as part of the Y Combinator Summer batch, LeadGenius has secured $6 million in venture capital from backers such as Sierra Ventures, Andreessen Horowitz, Alexis Ohanian, Mitch Kapor, Dave McClure, and Sam Altman. With a global workforce of 758 employees, the company operates in regions including North America, Great Britain, Australia, New Zealand, South America, India, Serbia, and the Philippines.