Legendary Whitetails
| Company type | Private |
|---|---|
| Industry | Apparel, hunting gear |
| Founded | 1999 |
| Founder | Larry Huffman |
| Headquarters | Apopka , United States |
Area served | United States |
| Products | Casual clothing, outdoor apparel, footwear, home décor, hunting gear, automotive accessories |
| Owner | Entertainment Retail Enterprises |
| Website | legendarywhitetails |
Legendary Whitetails is a privately held apparel business founded in 1999 by hunter and conservation advocate Larry Huffman. Based in Apopka, Florida, the company specializes in casual clothing, gifts, and equipment tailored for deer hunting aficionados. Originally launched as a direct-to-consumer catalog and online retailer, it primarily offers outdoor and camouflage apparel, footwear, and related merchandise.
History
The company was created by Larry Huffman in 1999 with a focus on apparel inspired by the hunting lifestyle. Following Huffman's passing in 2007, operations persisted until financial challenges resulted in a Chapter 128 Receivership filing in Washington County Circuit Court in March 2019. The business was subsequently acquired and moved to Florida in May 2019. Currently, Legendary Whitetails is owned by Entertainment Retail Enterprises, a wholesale manufacturer supplying large clients such as Disney and Walmart.
Products
Legendary Whitetails introduced its initial catalog in 1999 featuring “Original Deer Gear,” primarily selling through catalog and online platforms. Its offerings encompass apparel for men, women, and children, including Big and Tall sizes, along with footwear, home décor, hunting gear, and automotive accessories. In 2013, the company broadened its product line by launching the Hunt Bum collection aimed at active outdoor enthusiasts. By 2014, the women’s clothing segment emerged as the fastest expanding part of the business, mirroring growing demand from female hunters.
Achievements
In 2013, Legendary Whitetails earned the Outstanding Employer Award granted by the Wisconsin Rehabilitation Association’s Job Placement and Development Board.
See also
- Academy Sports + Outdoors
- Bass Pro Shops
- Cabela's
- Dick's Sporting Goods
- REI
- Scheels
- The Sportsman's Guide
- Sportsman's Warehouse
- Lands' End
- List of Florida companies