Lego Unikitty!
| Company type | Licensed product line |
|---|---|
| Industry | Toy industry |
| Predecessor | The Lego Movie theme |
| Founded | August 1, 2018 |
| Defunct | December 31, 2019 |
Area served | Worldwide |
| Owner | The Lego Group |
| Parent | The Lego Group |
Lego Unikitty! (presented as LEGO Unikitty!) was a Lego theme that has since been discontinued, inspired by the animated TV series. This line was produced under license from The Lego Group and Warner Bros. Animation for Cartoon Network, featuring the character originally introduced in The Lego Movie and its follow-up. Launched in August 2018, the theme was phased out by December 2019.
Overview
The Lego Unikitty! theme revolves around Princess Unikitty and her companions residing in the Unikingdom. The collection includes prominent figures like Puppycorn, Dr. Fox, Hawkodile, and Richard, portraying their escapades and confrontations with Master Frown from Frown Town. The sets were designed to bring these characters into the Lego world.
In April 2016, Christoph Bartneck constructed a life-sized Unikitty model standing six feet tall, using approximately 30,000 Lego bricks.
Development
Drawing inspiration from the 2017 animated series Unikitty!, the Lego theme was developed collaboratively with Warner Bros. Consumer Products. The aim was to translate the show's narrative and characters into Lego sets. The character Unikitty originally appeared in The Lego Movie (2014).
Designers Yi-Chien Cheng and Janko Grujic focused on creating a product that appeals to all genders through creative simplicity. Cheng highlighted the use of bright colors and printed pieces to encourage imaginative play beyond conventional gender norms, while Grujic emphasized incorporating basic bricks to foster building creativity with wide appeal.
The idea stemmed from an initial sketch by Ed Skudder, Lynn V Wang, and Aaron Horvath in January 2019, which depicted the character’s transformation from three-dimensional animation to a two-dimensional style for television.
Characters
- Princess Unikitty: The cheerful and playful ruler of Unikingdom, a hybrid of cat and unicorn. She occasionally struggles to manage her temper. Originally voiced by Alison Brie in The Lego Movie, with Tara Strong providing her voice in later appearances.
- Prince Puppycorn: Unikitty’s devoted but occasionally naive younger brother, combining traits of a pug and a unicorn. Voiced by Grey DeLisle, he also appears silently in The Lego Movie 2.
- Dr. Fox: The inventive scientist of the castle, a red fox whose experiments can either create or resolve problems. Voiced by Kate Micucci.
- Hawkodile: A tough bodyguard who is a hybrid of a hawk and a crocodile, harboring feelings for Dr. Fox. Trained in the Action Forest, he has a rivalry with Eagleator. Voiced by Roger Craig Smith.
- Richard "Rick": A gray 1x3 Lego brick serving as royal advisor and caretaker of the castle, known for his calm demeanor and monotone speech. Voiced by Roger Craig Smith.
- Master Frown: The main antagonist from Frown Town and one of the Doom Lords spreading gloom to gain approval from others. He opposes Unikitty’s goal of spreading happiness. Voiced by Eric Bauza.
- Brock: An anthropomorphic gravestone who is Master Frown’s indifferent best friend and roommate, often preferring video games over villainous activities. He is the son of Crankybeard. Voiced by H. Michael Croner.
- Beatsby: A boombox character featuring small arms and legs; however, the toy version lacks limbs.
- Beau: A rectangular figure with short legs and hands without arms. Voiced by Tara Strong.
- Burger Person: A cheeseburger-shaped citizen of Unikingdom who dislikes being eaten. Voiced by Tara Strong.
- Buzz: Characterized by a blue square head and yellow rectangular body; enjoys skateboarding.
- Cloudbarry: A cloud-like citizen of Unikingdom; spelled "Cloud Berry" in toy versions.
- Dino Dude: An Australian-accented Tyrannosaurus with wheels replacing legs. Voiced by Grey Griffin (2017–2018) and Eric Bauza (2018).
- Feebee: A flower/bumblebee hybrid with a Southern accent who runs "Feebee's Flower Shop." Voiced by Grey Griffin.
- Kickflip: A pink square who rides a skateboard. Voiced primarily by Tara Strong, with Grey Griffin voicing in "Little Prince Puppycorn."
- Penny: A green-armored character employed at Unikingdom’s Toy Zone.
- Sssnake: A snake wearing a bowler hat made from rectangles with a tail ending in a triangle tip. Voiced by H. Michael Croner.
- Stocko: A teal rectangular figure with arms and a bowler hat. Voiced by Kate Micucci.
- Squarebear: A brown bear featuring a rectangular body and ears shaped like slopes; also appears as a pink variant.
Toy line
Per BrickLink records, The Lego Group introduced a total of nine Lego sets along with promotional polybags under the Lego Unikitty! brand, which was discontinued by the end of 2019.
Construction sets
In 2018, The Lego Group collaborated with Warner Bros. Animation and Cartoon Network to debut the initial collection of sets inspired by the Unikitty! animated television series, officially launched on August 1, 2018. The lineup consisted of seven primary sets: Dr. Fox Magnifying Machine (a retailer exclusive), Unikitty Cloud Car, Prince Puppycorn Trike, Party Time, Dr. Fox Laboratory, Unikingdom Creative Brick Box, and Unikingdom Fairground Fun. Alongside these, two promotional polybag sets—Unikitty Roller Coaster Wagon and Castle Room—were also made available. Each set showcased seven main characters: Princess Unikitty, Prince Puppycorn, Dr. Fox, Hawkodile, Richard, Master Frown, and Brock. The products were mainly aimed at children aged between 5 and 12 years.
Collectible buildable figures
The first series of Unikitty! blind bags was launched on August 1, 2018, featuring 12 collectible buildable figures based on characters from the Unikitty! animated show. Notable figures included Rainbow Unikitty, Angry Unikitty, Shades Puppycorn, Dinosaur Unikitty, Dalmatian Puppycorn, Dessert Unikitty, Camouflage Unikitty, Alien Puppycorn, Sleepy Unikitty, Queasy Unikitty, and Dessert Puppycorn.
Web shorts
A set of fourteen web shorts was released on YouTube as part of the Lego Unikitty! theme. These stop-motion videos highlight significant characters and story arcs within the series.
| # | Title | Release date | Notes | |
|---|---|---|---|---|
| 1 | Hide and Go Sparkle with Unikitty |
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| 2 | A Ruff Race with Puppycorn |
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| 3 | Mad Science Fun with Dr. Fox |
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| 4 | Boppin’ and Bashin’ with Hawkodile |
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| 5 | A Day in the Life of Richard |
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| 6 | Bumpin’ Around with Master Frown |
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| 7 | Snack Shack Snack Attack with Brock |
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| 8 | Making Stop-Motion Videos |
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| 9 | Evil Unikitty, Lab Experiment Gone Wrong |
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| 10 | Evil Unikitty, Party Crasher |
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| 11 | Evil Unikitty, Unikingdom Park Under Siege |
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| 12 | Evil Unikitty, Fairground Frenzy |
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| 13 | Unikitty vs. Evil Clone, Final Showdown |
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| 14 | Throwing Down |
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Unikitty! TV series
In May 2017, Warner Bros. together with The Lego Group announced that Unikitty, originally from The Lego Movie, would headline a spin-off animated television series airing on Cartoon Network. For this project, voice actress Tara Strong provided the character’s voice. The series premiered on January 1, 2018. Executive producers included Phil Lord and Christopher Miller, Dan Lin, Roy Lee, Jill Wilfert, and Sam Register. Production was overseen by producers such as Ed Skudder and Lynn Wang, with Aaron Horvath serving as supervising producer. Prior to the official debut, a Halloween-themed special titled "Spoooooky Game" aired on October 27, 2017. This was followed by sneak peek episodes "Sparkle Matter Matters" on November 17, 2017 and "No Day Like Snow Day" on December 1, 2017. The series concluded its run on August 27, 2020 with a two-part finale named "The Birthday To End All Birthdays."
Publications
In November 2018, Scholastic released Unikitty: Unikitty's Guide to Being Happy, a book inspired by the Lego Unikitty! series.
Throughout 2019, Independent Published brought out multiple Lego Unikitty! coloring books, such as Unikitty Coloring Book: Coloring Book for Kids and Adults, Unikitty Coloring Book: GREAT Coloring Book for Any Kid with HIGH QUALITY IMAGES and EXCLUSIVE ILLUSTRATIONS!, Unikitty! Coloring Book for kids ages 3-12, and Unikitty Coloring Book: An Amazing Coloring Book For kids Of Unikitty.
Reception
The set Unikingdom Fairground Fun (41456) earned a spot among Bullseye's Top Toys of 2018.
See also
- The Lego Movie (Lego theme)
- The Lego Movie
- The Lego Movie 2: The Second Part
- The Lego Movie: 4D – A New Adventure
- The Lego Batman Movie
- The Lego Batman Movie (Lego theme)
- The Lego Ninjago Movie
- The Lego Ninjago Movie (Lego theme)
- The Lego Movie Videogame
- The Lego Movie 2 Videogame
- Lego Dimensions
- The Lego Ninjago Movie Video Game
- Mixels
- Lego Scooby-Doo
- Lego The Powerpuff Girls