Lemar (TV channel)
| Company type | Television channel |
|---|---|
| Industry | Broadcasting, Entertainment |
| Founded | August 15, 2006 |
| Headquarters | Kabul , Afghanistan |
Area served | Afghanistan |
| Products | News and entertainment content in Pashto |
| Owner | MOBY Group |
Lemar (Pashto: لمر, which translates to "sun") is a Kabul-based television channel in Afghanistan that began operations on August 15, 2006. It is owned by the MOBY Group and delivers news and entertainment content primarily in Pashto. Its affiliated channels include TOLO TV and TOLOnews.
As one of the leading Pashto-language broadcasters, Lemar TV holds the position of the fourth most-watched channel across Afghanistan. The channel offers a blend of domestically produced programs alongside internationally sourced shows, all presented in Pashto. It is noted for maintaining a neutral political perspective and fostering a strong rapport with its Pashto-speaking viewership.
Programs
Among its offerings, Lemar TV broadcasts Hindi dramas dubbed into Pashto, including titles like Laagi Tujhse Lagan. It ranks as the second most popular Pashto channel within Afghanistan following Shamshad TV, sharing prominence with other significant Pashto networks such as Khyber TV. The channel also features notable programs like Kangina, a widely recognized Afghan production.
Food Path
Food Path is an acclaimed culinary show from Afghanistan that airs every Friday on Lemar TV. The program is co-hosted by Kiran Khan from Pakistan and Najeeba Faiz representing Afghanistan.
Lemar Makham
This is a social and entertainment-focused show broadcast on Lemar TV.
Tawdi Khabari
A current affairs program that is simultaneously aired on both Tolonews and Lemar TV.
Kaglechoona
Kaglechoona is a current affairs series hosted by Mujeeb Muneeb and produced by Merwais Hamidi. It broadcasts on Tuesdays via Lemar TV and on Saturdays through TOLOnews.
Cricket
The sport of Cricket has been rapidly growing in popularity throughout Afghanistan. The local broadcast of the 2010 ICC World Twenty20 marked the first significant cricket event shown in both Pashto and Persian, setting a precedent for coverage of subsequent tournaments including the Cricket World Cup, ICC Champions Trophy, Indian Premier League, Pakistan Super League, Bangladesh Premier League, and the Men’s T20 World Cup.