Les Schwab Tire Centers
| Company type | Private |
|---|---|
| Industry | Tire retail, automotive services |
| Founded | 1952 |
| Founder | Les Schwab |
| Headquarters | Bend , United States |
Area served | Western United States, including Alaska, California, Colorado, Idaho, Minnesota, Montana, Nevada, North Dakota, Oregon, South Dakota, Utah, Washington |
Key people | Jack Cuniff (CEO as of 2020) |
| Products | Tires, automotive products and services including brake and shock repairs |
Number of employees | 7000+ |
| Parent | Meritage Group LP |
Les Schwab Tire Centers is a tire retail company serving the western region of the United States. Established in 1952 by its founder Les Schwab and based in Bend, Oregon, this privately held business employs more than 7,000 individuals across 15 states. It ranks as one of the top five largest tire retailers nationwide.
History
The company began when Les Schwab purchased OK Rubber Welders located in Prineville, Oregon, in 1952. In 2008, the headquarters was moved to Bend. Between 1964 and 2011, the firm conducted a well-known "Free-Beef" promotion every February to stimulate sales during slower periods.
In 2006, Les Schwab was subject to an EEOC lawsuit alleging gender discrimination in employment practices, specifically regarding limited career advancement for women; this matter was resolved through a settlement in 2010. That same year marked the appointment of Dick Borgman as CEO. By 2007, the chain operated upwards of 410 stores across Alaska, California, Idaho, Montana, Nevada, Oregon, Utah, and Washington, generating annual revenues over $1.6 billion—ranking it as the second largest independent tire retailer within the country.
Following the death of founder Les Schwab in 2007, ownership stayed within the family until September 2020 when CEO Jack Cuniff announced its sale to Meritage Group LP, an investment firm based in San Francisco. The deal was finalized in November 2020.
To broaden its market presence, Les Schwab expanded into Colorado in 2012 and by 2024 had established outlets in North Dakota, South Dakota, and Minnesota. By 2025, the company operates more than 540 stores throughout its service areas.
Operations
Beyond tires, Les Schwab provides various automotive products and services including brake and shock repairs. In 2008, Forbes listed it as the 324th largest privately owned enterprise in the United States. Modern Tire Dealer has described Les Schwab as "arguably the most respected independent tire store chain in the United States." The company’s operational philosophy includes closing all locations on Sundays and emphasizing a customer-centric experience where staff greet clients upon arrival. Traditionally known for employees running out to customers’ vehicles, many outlets now focus on delivering tailored service. Marketing efforts have featured promotions such as complimentary beef with tire purchases and summer giveaways like BombPop popsicles. Most stores continue to provide free coffee and popcorn to foster customer loyalty and enrich the retail environment.