Life Is Good Company
| Company type | Private |
|---|---|
| Founded | 1994 |
| Founder | Bert Jacobs John Jacobs |
| Headquarters | Boston, Massachusetts, U.S. |
Number of employees | 200+[1] |
| Website | www |
The Life Is Good Company is a U.S.-based wholesaler, retailer, and lifestyle brand specializing in apparel and accessories. Established in 1994, it is widely recognized for its uplifting T-shirts and hats that often showcase a cheerful stick figure named Jake alongside the registered slogan "Life is good."
History
In 1989, brothers Bert and John Jacobs, who were raised in Needham, Massachusetts, created their initial T-shirt designs. They started selling these creations on Boston streets and from an old van at various colleges and street fairs along the U.S. East Coast.[2] After an unsuccessful road trip in 1994, the brothers returned to Boston uncertain about their business's future. It was their routine to invite friends over after trips to share experiences and gather feedback on artwork and phrases displayed around their living room.Cite error: The opening <ref> tag is malformed or has a bad name On this occasion, one particular sketch—a smiling stick figure wearing a beret accompanied by the phrase "Life is good."—received significant positive response. Naming the character Jake, they produced 48 shirts featuring this image and slogan. At a street fair in Cambridge, Massachusetts, these shirts sold out within an hour. Subsequently, they began distributing T-shirts and hats with Jake’s image to local retailers. Their sales rapidly increased, reaching $100 million by 2007.[2]
Initially focused on T-shirts and caps, Life is Good expanded its offerings to include a comprehensive range of apparel for men, women, and children, alongside a growing selection of accessories. Currently, the brand features more than 900 distinct products.[1] These items are available online through the official website and in roughly 4,500 retail outlets across the United States,[3][4] as well as in 30 countries worldwide.[5] The company allocates 10% of its earnings to support the Life is Good Kids Foundation.Cite error: The opening <ref> tag is malformed or has a bad name</nowiki>
References
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Sources
- Bergeson, Laine (March 2011). "The Good Life". Experience L!fe Magazine. Retrieved 2011-08-18.
- Bert Jacobs, John Jacobs, Steve Gross, Jim Laughlin (2011-05-02). The Boss: Bert and John Jacobs, Life is good. Boston: NECN.
- "Life is good at Fitchburg State". Fitchburg State. 2008-07-16. Retrieved 2011-08-18.
- "Life is good: Words of Wisdom from the Brothers Behind the T-Shirts". WholeLiving.com/Body+Soul Magazine. December 2009. Retrieved 2011-08-18.
- Rifkin, Glenn (2007-11-22). "Millions in Sales From 3 Simple Words". New York Times. Retrieved 2011-08-18.
- Shallard, Sheri (May 2008). "Grand Profile: Life is good. "Optimists Only"" (PDF). WSA Magazine/sportstextiles.com. Retrieved 2011-08-18.
- "Sports, Leadership & Life >> John Jacobs". WEEI Sports Radio Network. 2009-08-15. Archived from the original on 2011-07-13. Retrieved 2011-08-18.
- Soong, Jennifer (December 2004). "the sunshine boys" (PDF). Worthwhile Magazine. Retrieved 2011-08-18.
External links
- No URL found. Please specify a URL here or add one to Wikidata.
- Official website missing URL
- Clothing retailers of the United States
- American companies established in 1994
- Clothing companies established in 1994
- Retail companies established in 1994
- Companies based in Boston
- Positive psychology
- 1994 establishments in Massachusetts
- Privately held companies based in Massachusetts