List of Dragons' Den (British TV programme) offers Series 21-present
| Company type | Television series |
|---|---|
| Industry | Television production |
| Founded | 2024 |
| Headquarters | United Kingdom |
Area served | United Kingdom |
| Products | Business pitch television show |
| Website | www |
Dragons' Den offers beginning with Series 21, broadcast from 2024 onward.
Series overview
| Series | Episodes | Start | End | Network |
|---|---|---|---|---|
| Series 21 (2024) | 14 | 4 January 2024 | 4 April 2024 | BBC One |
| Series 22 (2025) | 14 | 9 January 2025 | 4 September 2025 | BBC One |
Series 21
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity Given % | Description of product | Investing Dragon(s) | Result After Filming | Website | Fate |
|---|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 4 January 2024 | Christian and Ross Liang, and Natalie Dickenson | Standout Enterprises Ltd | 30,000 | 20 | Sock manufacturer employing individuals with learning disabilities | Steven Bartlett and Peter Jones | Agreement reached | [1] | Active |
| Episode 1 | 4 January 2024 | Daniel Barnes and Rosalina Tejoprayinto | Pop Specs | 75,000 | 12 | Expressly produced eyewear | Sara Davies, Peter Jones, and Touker Suleyman | Outcome uncertain | [2] | Active |
| Episode 1 | 4 January 2024 | Colin O’Brien | Peggy Rain Ltd | 80,000 | 45 (Reduces to 25% if repaid within one year, or to 30% if later.) |
Environmentally friendly washing line cover | Touker Suleyman | Deal confirmed | [3] | Active |
| Episode 1 | 4 January 2024 | Oliver John-Miller, Benjamin and Joseph Gallagher | Luxe Collective | 100,000 | 3 | High-end secondhand fashion marketplace | Steven Bartlett | Deal signed | [4] | Liquidated (2025) |
| Episode 2 | 11 January 2024 | Alexander Nicolaou and Nicole Stanton | NINI Organics | 50,000 | 20 | Organic skincare range | Steven Bartlett and Peter Jones | Agreement made | [5] | Active |
| Episode 2 | 11 January 2024 | Derry Green | The Secret Garden Glamping | 100,000 | 5 | Upscale glamping venue | Deborah Meaden | Outcome unclear | [6] | Active |
Series 22
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity Given % | Description of product | Investing Dragon(s) | Result After Filming | Website | Fate |
|---|
|-
Episode 1
9 January 2025
Joseph Keegan
BodyXcore
105,000
37.5
Portable fitness apparatus
Peter Jones, Touker Suleyman and Joe Wicks
Deal completed
[7]
Active
|-
Episode 1
9 January 2025
Emma Burke
Laceeze
50,000
40
(Reduced to 30% if repaid within one year)
Device to tighten shoelaces
Touker Suleyman
Status pending
[8]
Active
|-
Episode 2
16 January 2025
Luke and Owen Buckmaster
Doughboys Pizza
90,000
10
Frozen pizza products
Peter Jones
Status pending
[9]
Active
|-
Episode 2
16 January 2025
Aaron Morris and Zara Paul
Choppity
100,000
15
(Reduced to 12.5% upon repayment)
Artificial intelligence video editing software
Peter Jones
Unsuccessful [note 1]
[10]
Active
|-
Episode 2
16 January 2025
Alex Street
Mystery Jersey King
50,000
15
(Reduced to 10% if repaid within eighteen months)
Subscription service for random football shirts
Sara Davies
Deal secured
[11]
Active
|-
Episode 3
23 January 2025
Yanna Smaglo
Nenya
80,000
20
Ukrainian fashion label
Steven Bartlett and Deborah Meaden
Deal finalized
[12]
Active
|-
Episode 3
23 January 2025
Susie Yau and Yan Ying
Dot Dot Bubble Tea
50,000
10
Bottled bubble tea beverages
Steven Bartlett and Peter Jones
Status pending
(https://www.dotdottea.com/)
Active
|-
Episode 4
30 January 2025
Laura Harnett
Seep
50,000
4
Plastic-free cleaning products for households
Deborah Meaden and Trinny Woodall
Deal agreed
[13]
Active
|-
Episode 4
30 January 2025
Pete Anwyll
Karta bottle
50,000
33
(Anwyll accepted employment with Bartlett as part of investment terms)
Multipurpose water bottle functioning as a barbell jack
Steven Bartlett
Status pending
[14]
Active
|-
Episode 4
30 January 2025
Sin Teng-Tang (Sandy Tang)
Love Sum
50,000
20
(Reduced to 10% upon repayment)
Handmade dumplings
Peter Jones
Deal completed
[15]
Active
|-
Episode 5
6 February 2025
Shiv Sivakumar and Guy Sandelowsky
Omni
75,000
2
Plant-based pet nutrition
Steven Bartlett and Deborah Meaden
Agreement reached
[16]
Active
|-
Episode 5
6 February 2025
Will Little
Little’s
80,000
5
Flavored instant coffee products
Steven Bartlett
Deal secured
[17]
Active
|-
Episode 6
13 February 2025
Henry Bartlam and Alexandra Hollingsworth
Dig
75,000
15
Delivery service for plant beds
Sara Davies
Agreement reached
[18]
Active
|-
Episode 6
13 February 2025
Hayley Hanigan
Tiny Explorers
50,000
20
Rental service for baby equipment
Sara Davies and Touker Suleyman
Deal finalized
[19]
Active
|-
Episode 6
13 February 2025
Del Currie
Spudos crisps
50,000
25
Gluten-free vegan crisps
Peter Jones and Deborah Meaden
Agreement made
[20]
Active
|-
Episode 7 [note 2]
20 February 2025
Elliot Tanner
Stashed Products
100,000
7
(Reduced to 4% upon repayment)
Bicycle hook rack
Touker Suleyman
Status pending
[21]
Active
|-
Episode 7
20 February 2025
Brendon and Jaydon Manders
Lumberjaxe Food Company
90,000
20
Selection of sauces and seasonings
Emma Grede
Deal signed
[22]
Active
|-
Episode 8
27 February 2025
Antony and Lisa Hicks
Snoap HQ
50,000
7.5
Dispenser for soap and shampoo from solid bars
Peter Jones and Deborah Meaden
Agreement reached
[23]
Active
|-
Episode 8
27 February 2025
James Cohen and Zak Marks
Kitt Medical
75,000
7
Medical kits for anaphylaxis emergencies
Steven Bartlett and Deborah Meaden
Deal completed
[24]
Active
|-
Episode 8
27 February 2025
Carla Saull
Good Wash Day
20,000
10
Hair towels designed to minimize friction, frizz, and drying time
Sara Davies
Agreement secured
[25]
Active
|-
Episode 9
31 July 2025
Jonathan Penna
Azio Beauty
50,000 (plus an additional £50,000 loan)
5
Premium skincare line
Touker Suleyman
Status pending
[26]
Active
|-
Episode 9
31 July 2025
Omid Moallemi and David Parr
Prsnt
90,000
15 (Jones & Suleyman each hold a combined total of10%; Davies holds an additional2.5%)
App for gifting via smartphone
Sara Davies, Peter Jones & Touker Suleyman
Status pending
[27]
Active
|}
Series 21
| Episode | First aired | Entrepreneur(s) | Company or product name | Investment sought (£) | Equity proposed % | Product description | Interested Dragon(s) | Website | Outcome |
|---|---|---|---|---|---|---|---|---|---|
| Episode 5 | 1 February 2024 | Timothy Binnington and Daniella Binnington-Nessman | Manta Hair | £240,000 | 24 / 33 | Range of brushes designed for delicate hair | Sara Davies, Peter Jones, Touker Suleyman [note 3] | [28] | Ongoing [1] |
| Episode 9 | 29 February 2024 | Richard Marles | Park Life | £150,000 | 30 / 20 | Dog treats shaped like frisbees | Peter Jones, Touker Suleyman [note 4] | [29] | Ongoing [2] |
| Episode 11 | 14 March 2024 | Bob Gokani | Ezidrops | £30,000 | 30 (Equity reduces to 20% after repayment) |
Device for administering eye and ear drops | Peter Jones, Touker Suleyman [note 5] | [30] | Ongoing [3] |
| Episode 12 | 21 March 2024 | Peony Li | We Are Jude | £100,000 | 3 | Supplements targeting bladder health | Emma Grede, Peter Jones, Deborah Meaden [note 6] | [31] | Ongoing [4] |
Series 22
| Episode | First aired | Entrepreneur(s) | Company or product name | Investment sought (£) | Equity proposed % | Product description | Interested Dragon(s) | Website | Outcome |
|---|---|---|---|---|---|---|---|---|---|
| Episode 3 | 23 January 2025 | Andrew Brownlie | Canine Dip and Dive | £10,000 | 20 | Dog swimming lessons program | Sara Davies, Peter Jones [note 7] | [32] | Ongoing [5] |
| Episode | First aired | Entrepreneur(s) | Company or product name | Investment sought (£) | Equity proposed % | Product description | Interested Dragon(s) | Website | Outcome |
|---|---|---|---|---|---|---|---|---|---|
| Episode 6 | 13 February 2025 | Trib Gosain and Reid Jacoby | 'The Gilley Umbrella' | '£50,000' | '20' | 'Waterproof case for umbrellas' | 'Peter Jones' [note 8] | '[33]' | 'Ongoing' [6] |
Series 21
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity offered (%) | Description of product | Dragons' reaction | Website | Fate | |
|---|---|---|---|---|---|---|---|---|---|---|
| Episode 2 | 11 January 2024 | Dr Chanise Thompson and Shanett Thompson | Renter Score | 50,000 | 15 | Mortgage advisory service based on rental payment history | Dragons preferred established credit scoring platforms, causing the pitch to be declined; Steven Bartlett provided limited consultancy. Company dissolved in 2024. | [34] | Dissolved (2024) | |
| Episode 2 | 11 January 2024 | William Watt | Above Below | 100,000 | 5 | Tow raft designed for swimhiking backpacks | Pitch was unsuccessful due to ambiguous business strategy and patent issues; Peter Jones criticized the delivery. Business remains operational. | [35] | Active | |
| Episode 3 | 18 January 2024 | Billy Childs | BC Boots UK | 100,000 | 10 | Football boots worn by players during matches | Rejected because of low profitability and concerns over charity contributions; Gary Neville offered short-term guidance. Still active. | [36] | Active | |
| Episode 4 | 25 January 2024 | Daniel Westall and Naomi Walmsley | The Stone Age Company | 40,000 | 20 | Educational workshops focused on Stone Age topics | Dragons highlighted five consecutive years of losses and management uncertainties; Peter Jones gave brief advice. Continues trading. | [37] | Active | |
| Episode 4 | 26 January 2024 | Isaac Tambini | Pola Poles | 50,000 | 15 | Innovative alternative ice lolly products | Dragons expressed skepticism about market competitiveness and founder expertise. Business remains active. | [38] | Active | |
| Episode 5 | 1 February 2024 | Janani Prabhakaran | Unbaggeded | 80,000 | 10 | 'Luggage collection service' | 'Rejected due to concerns regarding outsourcing royalties and slim profit margins.' | 'Remains operational.' | '[39]' | 'Active' |
| 'Episode 6' | '8 February 2024' | 'William Hogge' | 'The Inhaler Tailor' | '80,000' | '10' | 'Protective covers designed for asthma inhalers' | 'Dragons questioned production viability and innovation level; Touker Suleyman provided limited advice.' | '[40]' | 'Active' | |
| 'Episode 7' | '15 February 2024' | 'Maria Antoniou' | 'Chocolate Moments' | '50,000' | '20' | 'Chocolate bars combined with crisps' | 'Rejected due to concerns about low profitability and niche appeal.' | '[41]' | 'Active' | |
| 'Episode 8' | '22 February 2024' | 'Charlie Rudkin-Wilson' | 'Müll Club' | '30,000' | '12' | 'Plastic recycling initiative' | 'Profitability challenges and distribution constraints were noted.' | '[42]' | 'Active' | |
| 'Episode 8' | '22 February 2024' | 'Shabbir Mookhtiar and Dinesh Patil' | 'Cook My Grub (later ”Flavers”)' | '150,000' | '7' | 'Gourmet ready meal application' | 'High losses and investor skepticism led to rejection; merged with Homecooks in 2024.' | '[43]' | 'Sold (2024)' | |
| 'Episode 9' | '29 February 2024' | 'Daniel Vajsabel' | 'Meetini (We Are Spirits)' | '75,000' | '15' | 'Electric cargo bicycle with integrated bar features' | 'Low sales figures, poor profits, and packaging disagreements cited; company dissolved by 2025.' | '[44]' | 'Dissolved (2025)' | |
| 'Episode 10' | '7 March 2024' | 'Danny, Ricky and Nick King' | "Goats of the Gorge" | "30,000" | "10" | "Skincare products made from goat milk" | "Dragons noted strong competition and absence of vegan alternatives." | "[45]" | "Active" | |
| "Episode 10" | "7 March 2024" | "David Doughty and Barry Shanks" | "DD Aviation" | "75,000" | "5" | "Space travel enterprise" | "Concerns raised regarding current funding status and dependency on investors." | "[46]" | "Active" | |
| "Episode 11" | "14 March 2024" | "Marietta Hickman" | "Cheeky Nibble" | "60,000" | "10" | "Granola inspired by free-from dessert recipes" | "Issues raised about direct-to-consumer sales approach and elevated sugar content." | "[47]" | "Active" | |
| "Episode 12" | "21 March 2024" | "Nodar Babuadze and Nino Loladze" | "Automated shower cleaner" | "50,000" | "10" | "System for automated shower cleaning" | "High installation expenses resulted in pitch rejection." | "[48]" | "Active" | |
| "Episode 13" | "28 March 2024" | "Stephen Keane" | "Audio Mag Media" | "75,000" | "10" | "Educational magazine for children with special needs" | "Concerns about lack of exclusive content rights and scalability potential." | "[49]" | "Active" | |
| "Episode 13" | "28 March 2024" | "Abeer Iqbal" | "Remy Sleep" | "80,000" | "5" | "Weighted blankets and bean bags/pods" | "Average sales performance, marketing doubts, use of polystyrene materials; entered liquidation in 2025." | "[50]" | "Liquidation (2025)" | |
| "Episode 14" | "4 April 2024" | "Peter Taylor" | "Nidhogger Mead" | "80,000" | "5" | "Alcoholic beverages infused with honey and mead" | "Wholesale margin issues and limited growth prospects noted." | "[51]" | "Active" | |
| "Episode 14" | "4 April 2024" | "Rich Baxter" | "Stomp It Foot Drum Kit" | "50,000" | "25" | "Foot-operated drum kit product" | "High competition levels and scalability challenges led to dissolution in 2024." | "[52]" | "Dissolved (2024)" | |
| "Episode 14" | "4 April 2024" | "Carrie and Tori " | "Nail Pad" | "60,000" | "35" | "Self-manicure accessory products" | "Excessive patent investment and intense competition; Touker Suleyman provided brief guidance." | "[53]" | "Active" | |
| "Episode 14" | "4 April 2024" | "Charlotte and Wesley Pierce" | "Wiggy" | "50,000" | "10" | "Natural vitamin supplements as an alternative to viagra" | "Dragons noted insufficient nutritional expertise and product concerns."
|
Series 22
| Episode | First aired | Entrepreneur(s) | Company or product name | Money requested (£) | Equity offered (%) | Description of product | dragons reaction | Website | Fate | ||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Episode 1 | 9 January 2025 | Ashfaq and Issa Patel | Diso | 100,000 | 2.5 | Sugar-free, vegan vitamin supplements | Pitch was unsuccessful due to difficulties in consumption and significant net losses. The business continues operating. | [55] | Active | ||||||||||||||||||||||||||||||
| Episode 1 | 9 January 2025 | Katriona Shovlin | Hen Weekend Chicken Boarding | 40,000 | 20 | Accommodation service for hens and ducks | Rejected because of low profitability and ease of replication. The company remains operational. | [56] | N/A | ||||||||||||||||||||||||||||||
| Episode 2 | 16 January 2025 | Rachel and Holly Wisson-Brooks | The Chocolate Cocktail Club | 80,000 | 8 | Range of chocolate-infused cocktails | Pitch declined due to concerns about expansion costs affecting net profit margins. Business still active. | [57] | Active | ||||||||||||||||||||||||||||||
| Episode 3 | 23 January 2025 | Paul Hernan | Vertebrae | 100,000 | 10 | Comprehensive bathroom solution all in one unit | Rejected over limited space-saving advantages, patent complications, and prolonged market entry challenges; Suleyman provided brief guidance. Company remains active. | [58] | Active | ||||||||||||||||||||||||||||||
| Episode 4 | 30 January 2025 | Lucie MacLeod | Hair Syrup | 190,000 | 3 | Pre-wash hair oil treatments | Pitch unsuccessful after doubts about investment comprehension led Suleyman to retract his offer. Business continues. | [59] | Active | ||||||||||||||||||||||||||||||
| Episode 5 | 6 February 2025 | Birendra Khadka and Kelsang Sahak | Chakow | 100,000 | 13 | Bidet designed to conserve water | Rejected due to intense competition and limited demand within the UK market. Company remains operational. | [60] | Active | ||||||||||||||||||||||||||||||
| Episode 5 | 6 February 2025 | Faye Whitley and Jake Powell | Beevive | 80,000 | 8 | Bee supplements and gift sets | Pitch denied as dragons questioned investment suitability; Meaden offered advisory assistance. Business still active. | [61] | Active | ||||||||||||||||||||||||||||||
| Episode 7 | 20 February 2025 | Nitya Dintakurti, | Unpause | 100,000 | 2.5 | 'Menopausal cooling aid' | 'Pitch declined due to strong competition and low profitability; Suleyman extended limited marketing advice. Business remains active.' | '[62]' | 'Active' | '-
'|'Episode 8' |
'27 February 2025' | 'Millie Flemington-Clare' | 'Human Beauty' | '50,000' | '20' | 'Cosmetic products tailored for individuals with disabilities' | 'Rejected because of low sales turnover; Bartlett, Jones, and Suleyman offered support on marketing and distribution strategies. Company remains active.' | '[63]' | 'Active' | '-
'|'Episode 9' |
'31 July 2025' | 'Anshu Ahuja' | 'DabbaDrop' | '100,000' | '3' | 'Sustainable South Asian meal kits with zero waste takeaway packaging' | 'Pitch failed due to weak unique selling points beyond packaging, poor profit margins, and valuation worries. Business continues.' | '[64]' | 'Active' | '-
'|'Episode 9' |
'31 July 2025' | 'Matt and Max Palfrey' | 'Fidget-T' | '50,000' | '10' | 'Fidget toys, bubble wrap, and apparel for neurodivergent users' | 'Pitch rejected as dragons perceived it as a charity-like venture with licensing restrictions and early-stage valuation concerns. Company remains operational.' | '[65]' | 'Active' |
References
- ↑ "MANTA HAIR LIMITED Company number 09377968". Companies House. Retrieved 1 February 2024.
- ↑ Waddell, Lily (29 February 2024). "'I refused Dragons' Den offer despite setting my heart on two dragons'". Yahoo News. Retrieved 29 February 2024.
- ↑ "EZIDROPS LTD Company number 11896998". Companies House. Retrieved 9 January 2025.
- ↑ "THE WISE COLLECTIVE LIMITED Company number 13125899". Companies House. Retrieved 21 March 2024.
- ↑ "CANINE DIP AND DIVE CLUB LTD Company number 11771889". Companies House. Retrieved 23 January 2025.
- ↑ "SHERWOOD STANDARD LTD Company number 13699149". Companies House. Retrieved 13 February 2025.
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