Little Greek Fresh Grill
| Company type | Private |
|---|---|
| Industry | Restaurant |
| Founded | June 1, 2004 in Florida, United States |
| Founder | Sigrid Bratic |
| Headquarters | United States |
Area served | Arkansas, Florida, Illinois, Kentucky, Ohio, Texas |
Key people | Sigrid Bratic (Founder), Nick Vojnovic (Investor), Bryan St.George (COO) |
| Products | Greek-inspired cuisine |
Little Greek Fresh Grill, initially known as Little Greek, is a fast-casual dining chain specializing in Greek-inspired cuisine. Established in Florida in 2004 by Estonian immigrant Sigrid Bratic, the brand had expanded to 44 locations across six states by April 2020.
History
In 2004, recognizing a niche within Florida's dining scene, Bratic acquired a struggling Greek restaurant called Happy Greek located in Palm Harbor on June 1. She rebranded it as "Little Greek," leading to a notable increase in revenue under her management.
In 2011, Nick Vojnovic, who previously served as president of Beef O'Brady's, invested in the concept and collaborated with Bratic to develop a franchise model aimed at growth throughout Tampa Bay and nationwide.
A new prototype restaurant featuring an updated design was introduced in April 2012. By February 2015, Little Greek had expanded to 19 outlets across Florida, Arkansas, and Texas.
After commissioning a market study in 2015, the company rebranded to Little Greek Fresh Grill to facilitate faster expansion and began entering additional markets such as Kentucky. Bryan St.George joined the team as Vice President of Operations in July 2016, later advancing to Chief Operating Officer and acquiring minority ownership.
By January 2022, the chain had grown to include 44 establishments spanning Arkansas, Florida, Illinois, Kentucky, Ohio, and Texas.
Fare and operations
The restaurant chain serves American-adapted Greek cuisine under a “Greek-style menu” concept. Guests place their orders at the counter where an open galley kitchen is visible. The brand continues to grow alongside the rising popularity of Greek food offerings.