Live Breathe Futbol
| Company type | Private |
|---|---|
| Industry | Apparel, Sportswear |
| Founded | 2010 |
| Founder | Ebun Olaloye, Domenick Cucinotta |
| Headquarters | Philadelphia , United States |
| Products | Soccer-themed apparel (T-shirts, track jackets, scarves, hoodies, sweaters) |
| Website | www |
Live Breathe Futbol
Live Breathe Futbol is a soccer (football) apparel brand established in 2010 by Ebun Olaloye and Domenick Cucinotta during their time as students at Temple University in Philadelphia. The company initially launched by offering soccer-themed T-shirts through online channels. By autumn 2012, they introduced the LBF is Forever collection, which featured items such as a track jacket, scarf, hoodie, sweater, and T-shirt. Renowned soccer writer Keith Hickey of Goal.com praised this line, stating it elevated the American cult soccer lifestyle label to new heights.
The brand experienced significant expansion in 2013, earning coverage in The Philadelphia Inquirer after winning a small business grant from FedEx. That year saw the release of the Rebels and The Little Victories collections. Retailers including Passion Soccer Boutique, Village Soccer Shop, and Paradise Soccer Club began stocking Live Breathe Futbol products.
The 2014 FIFA World Cup held in Brazil acted as a major growth driver for the company. Collections such as American Futbol and World Cup Winners performed exceptionally well, as noted by Forbes. Additionally, Live Breathe Futbol secured its inaugural European retail partner, Unisport, based in Denmark.