Liz Earle

Susan Elizabeth Earle
Born	1963 Portsmouth, England
Occupation(s)	Businesswoman, author, television presenter, podcast host
Known for	Co-founder of Liz Earle Beauty Co., author of beauty and wellness books, presenter on ITV's This Morning
Notable work	More than 35 publications on beauty, nutrition, and wellness; The Liz Earle Wellbeing Show (podcast)

Susan Elizabeth Earle MBE (born 1963) is a British businesswoman and co-founder of the Liz Earle Beauty Co., launched in 1995. She has penned more than 35 publications covering beauty, nutrition, and wellness topics and was a frequent contributor to ITV's This Morning. Earle also established Liz Earle Wellbeing, a platform dedicated to health and wellness, as well as Liz Earle Fair and Fine, a brand specializing in Fairtrade jewellery. She hosts the podcast titled The Liz Earle Wellbeing Show.

Background

Originally from Portsmouth, Earle pursued hotel management studies at Westminster College before beginning her professional journey at Molton Brown. She started out as a beauty journalist for Woman's Journal, during which time she released her debut book, Vital Oils. Since then, she has authored over 30 titles centered on beauty, health, and overall wellbeing.

In 1995, alongside Kim Buckland, she co-established Liz Earle Naturally Active Skincare on the Isle of Wight, which later developed into the Liz Earle Beauty Co. Avon acquired the business in 2010 and subsequently sold it to Walgreens Boots Alliance in 2015 for £140 million. Earle continued as global ambassador until 2017 before departing to focus on new projects.

In 2013, she introduced Liz Earle Wellbeing—a comprehensive wellness platform featuring a website, magazine, podcast series, and YouTube content. By 2018, Hearst UK had formed a publishing alliance with Liz Earle Wellbeing. Additionally, she launched Liz Earle Fair and Fine in 2015, an ethical jewellery collection.

Earle's television work includes presenting BBC1’s Beautywise, ITV’s Liz Earle's Lifestyle, and appearances on Carlton Food Network. In 2015, she resumed contributions to ITV's This Morning with a recurring Inside-Out Beauty segment and produced a mini-series on healthy living for the program in 2017. She also appeared on BBC's Countryfile in 2018.

Earle is divorced with five children and currently lives in the West Country.

Charity and campaigning

Earle was instrumental in founding the Guild of Health Writers and the Food Labelling Agenda (FLAG). She acts as Patron of Ace Africa and supports various food-related charities such as The Soil Association, The Sustainable Food Trust, Tearfund, The Menopause Charity, and Compassion in World Farming. Her advocacy efforts have included campaigns for The Prince's Trust and the Royal Osteoporosis Society. Furthermore, she holds ambassadorial roles with Love British Food, CURE International, and International Health Partners.

In 2010, she established LiveTwice, a humanitarian charity. In 2024, she joined the board of the Centre for Social Justice. She maintains no formal political affiliation.

Honours

• Awarded MBE in 1997 for contributions to the beauty sector
• Received honorary doctorate from Portsmouth University in 2009
• Granted honorary doctorate by Staffordshire University in 2015

Books

• A Better Second Half (2023)
• The Good Menopause Guide
• The Good Gut Guide
• SKIN
• Juice
• Skin Secrets
• 6-Week Shape Up Plan
• Youthful Skin
• Detox
• Dry Skin and Eczema
• Food Combining
• Eat Yourself Beautiful
• Healthy Menopause
• Vitamins and Minerals
• Evening Primrose Oil
• Successful Slimming
• Aromatherapy
• The ACE Plan
• Food Allergies
• Liz Earle's Lifestyle Guide
• New Natural Beauty
• Acne
• Post Natal Health
• Vegetarian Cookery
• Juicing
• Liz Earle's Best Bikini Diet
• Baby and Toddler Foods
• Hair Loss
• Save Your Skin
• Antioxidants
• Cod Liver Oil
• Beating PMS
• Healthy Pregnancy
• Herbs for Health
• Food Facts
• Beating Cellulite