Love bracelet (Cartier)
| Company type | Product line |
|---|---|
| Industry | Jewelry |
| Founded | 1969 |
| Founder | Aldo Cipullo |
| Headquarters | Paris , France |
| Products | Bracelets, cufflinks, rings, earrings, necklaces, timepieces |
| Parent | Cartier SA |
The Love Bracelet—stylized as L⊝Ve, where the horizontal line within the "O" alludes to its unique locking system—was created in 1969 by Aldo Cipullo and subsequently marketed by Cartier SA. Initial editions were gold-plated, whereas contemporary versions are crafted from solid gold or platinum. Pricing depends on the chosen material. As of 2019, the Love Bracelet continues to be produced, with Cartier broadening the collection to feature matching cufflinks, rings, earrings, necklaces, and timepieces. In 2006, it was recognized as Cartier’s "most successful collection." This bracelet is regarded as a symbol of permanent jewellery.
During the 1990s, Cartier initiated legal proceedings against vendors in Manhattan and Puerto Rico accused of distributing counterfeit Love Bracelets.
Locking mechanism
The Love Bracelet distinguishes itself from conventional bracelets that either slide over the wrist or open effortlessly by requiring a specific screwdriver—provided with each bracelet—for unlocking. This screwdriver is also available as a pendant necklace, embodying a commitment where the bracelet remains secured on one individual while the key is held by another.
Variations
Cartier offers the Love Bracelet in 18k yellow, rose (pink), and white gold; platinum editions have been discontinued. Certain models incorporate diamonds that replace or alternate with the signature screw motifs, along with ceramic accents and colored gemstones. Pave diamond versions were introduced in 2009. The collection also includes cuff designs without clasps. More recently, a smaller "thin" model featuring a hinge and single-screw locking system was launched, followed by a medium-sized option positioned between the classic and thin styles.
In June 2006, Cartier unveiled the Love charity bracelet, which combines a silk cord with a gold ring engraved with LOVE. For every purchase, Cartier contributes $150 to various charities endorsed by celebrities. The 2009 edition of this charity bracelet was promoted by actress Eva Mendes.