Lovevery
| Company type | Private |
|---|---|
| Industry | Educational toys, subscription services |
| Founded | 2015 |
| Founder | Jessica Rolph, Roderick Morris |
| Headquarters | Boise , United States |
Area served | United States, Singapore |
| Products | Montessori-inspired toys, subscription play kits, books, games, digital lessons |
Lovevery is a U.S.-based enterprise located in Boise, Idaho, specializing in the creation of Montessori-inspired toys and subscription play kits tailored for young children. The company holds certification as a B Corporation.
History
Established in 2015 by Jessica Rolph and Roderick Morris, Lovevery has grown steadily since its inception.
In 2019, Lovevery attracted a $20 million investment round led by Maveron, with participation from Google Ventures and the Chan Zuckerberg Initiative. By October 2021, the company raised an additional $100 million through a Series C funding round spearheaded by TCG, alongside contributions from Reach Capital, SoGal Ventures, the Collaborative Fund, and prior investors. This financing round valued Lovevery at upwards of $800 million, setting the stage for a potential public offering within two years.
Description
Lovevery designs and manufactures educational toys, books, and games delivered via subscription play kits aimed at supporting developmental milestones for infants and toddlers. These products are developed in collaboration with specialists in child development, physical therapy, and cognitive psychology, adhering to principles of the Montessori educational approach.
The company provides both subscription services and retail options for toys suitable from birth through five years old, sending curated play kits every two to three months. Each package contains detailed play guides that highlight activities and developmental progressions, supported by a complementary parenting application. A focus on organic and sustainably sourced materials is central to their product philosophy.
In 2023, Lovevery broadened its offerings to include music-focused play kits and introduced Course Packs, which are on-demand digital lessons designed to assist parents through significant stages of childhood development. The following year, 2024, saw the brand entering the Singapore market with its early childhood educational products.
Expanding beyond traditional toys, Lovevery launched The Reading Skill Set—kits structured around stage-specific book collections that teach phonics while fostering emotional intelligence and cognitive growth appropriate to each developmental phase.
Awards
- 2018 — Awarded Gold by Parents' Choice Award
- 2018 — Honored by Time Magazine as one of the "Best Inventions"
- 2018 and 2020 — Received Red Dot accolades for The Play Gym and The Block Set, recognized for their integration of educational design principles with eco-friendly materials
- 2019 — Finalist for Fast Company's Most Innovative Company in Design category
- 2021 — Founders honored with the Ernst & Young Entrepreneur of the Year Award, Utah chapter
- 2024 — Included among Fast Company's Most Innovative Companies