Lovisa (company)
| Company type | Public |
|---|---|
| Industry | Jewellery retail |
| Founded | 1 April 2010 in Sydney, Australia |
| Founder | Brett Blundy |
| Headquarters | Sydney , Australia |
Area served | Australia, New Zealand, Malaysia, Singapore, South Africa, Spain, France, Canada, United States, Middle East, Vietnam |
Key people | Shane Fallscheer (Managing Director) |
| Products | Jewellery (fast fashion) |
| Website | www |
Lovisa Holdings Limited is a jewellery retail chain originating from Australia, established in Sydney in April 2010. This brand, specializing in fast fashion jewellery, was initiated by Australian billionaire Brett Blundy, who previously served as chairman of BB Retail Capital (BBRC). By July 2023, Lovisa had expanded to 801 outlets spanning 39 countries, including markets such as Australia, New Zealand, Malaysia, Singapore, South Africa, Spain, France, Canada, and the United States. Additionally, the company operates franchised locations throughout the Middle East and Vietnam.
History
In 2010, Shane Fallscheer, Lovisa’s managing director, collaborated with Brett Blundy’s private investment company BBRC to introduce the fast-fashion jewellery chain. Lovisa was developed as a complementary brand to BBRC’s existing label, Diva.
Lovisa made its debut on the Australian Securities Exchange in December 2014.
During the fiscal year 2020, Lovisa withdrew from the Spanish market due to challenges posed by the COVID-19 pandemic and insufficient support from landlords.
In November 2020, Lovisa broadened its European presence by purchasing 74 stores from German wholesaler Beeline GmbH. These stores operated under the Six and I Am brands across Germany, Switzerland, the Netherlands, Belgium, Austria, and Luxembourg and were subsequently rebranded as Lovisa. The following month, December 2020, Lovisa acquired an additional 30 Beeline stores located in France.
After an investigation by New Zealand’s Labour Inspectorate in 2021, Lovisa reimbursed employees with NZD 153,190 in unpaid wages.
In 2022, staff members in Belgium and the Netherlands organized strikes and protests concerning inadequate remuneration and substandard working conditions.
To enhance its supply chain across Europe, Lovisa inaugurated a 5,000 m² distribution center in Poland in 2023, replacing reliance on external logistics providers.
In January 2025, a class action lawsuit was filed by over 300 former Australian employees alleging wage underpayment and claims of a hostile workplace environment.