Lowell Herb Co
| File:Lowell 1909 seal.jpg | |
| Industry | Cannabis |
|---|---|
| Founded | 2017 |
| Founder | David Elias |
| Headquarters | |
Key people |
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| Products | Flower, prerolls |
Number of employees | 135+ |
| Website | lowellsmokes |
Lowell Herb Co is a cannabis brand based in California and owned by Lowell Farms, focusing on pre-rolled joints crafted from a variety of blends, including seasonal harvests.
In 2020, Indus Holdings, Inc. acquired Lowell's assets and rebranded the company as Lowell Farms. Today, Lowell Farms oversees several brands such as Lowell Herb Co., Cypress Cannabis, MOON, and Kaizen Medicinals, distributing to licensed retailers throughout the state.
Background
Though the company cites a 1909 establishment by William "Bull" Lowell, this is a fabricated origin story; the true founding of Lowell Herb Co. occurred in 2017 after California legalized recreational cannabis.
Growth
In February 2017, Lowell Herb Co. introduced a cannabis "flower bouquet" designed for Valentine's Day deliveries in Los Angeles. This product gained traction and expanded its reach. The bouquet contains an ounce of Purple Princess cannabis complemented by wildflowers and eucalyptus.
By June 2018, Lowell began employing individuals pardoned for non-violent marijuana offenses in roles spanning design, sales, marketing, distribution, shipping, and customer service to help overcome employment challenges associated with cannabis convictions.
After West Hollywood approved venues for cannabis consumption and dining, Lowell launched Lowell Farms: A Cannabis Cafe on a rooftop in October 2019. This establishment was the first in the U.S. to obtain full state and local licenses permitting legal cannabis consumption onsite.
In April 2021, Lowell Herb Co. signed a licensing deal with Ascend Wellness Holdings to distribute its pre-roll products across Illinois and Massachusetts.
Collaborations
In 2019, Lowell teamed up with CJ Wallace—son of rapper The Notorious B.I.G.—and Think BIG to release The Frank White Creative Blend. This pre-roll collection was inspired by Biggie’s "Frank White" alter ego and features a bespoke mix of Orange Sherbet, Banjo, and Rattlesnake Sour Diesel strains. Prominent investors backing the project include Miley Cyrus, Sarah Silverman, Mark Ronson, and Chris Rock.
Products
March 2017 saw the launch of a weed flower crown aimed at Coachella festival-goers featuring the "Coachella Blend" cannabis strain. Initially available only through preorder at Palm Springs Safe Access dispensary, the product was later renamed "NotChilla" following a cease-and-desist order from AEG Presents concerning the use of the Coachella name.
In winter 2018, Lowell introduced both a "cannabis bouquet" and an Eight Nights of Chanukah package offering different cannabis varieties for each night of the holiday.
LOWELL 35'S
On September 29, 2022, Lowell Farms began selling the Lowell 35's preroll line at select California dispensaries. This collection includes three distinct packs—Trailblazer, Mind Safari, and Stargazer—marketed for their premium quality and superior smoking experience. Since its debut, distribution has expanded to additional dispensaries across the state.