Ludo Studio
| Company type | Private |
|---|---|
| Industry | Television production, Animation |
| Founded | 2012 |
| Founder | Daley Pearson, Charlie Aspinwall |
| Headquarters | Fortitude Valley , Australia |
Area served | Worldwide |
Key people | Daley Pearson, Charlie Aspinwall |
| Products | Television programs, Web series, Animated content |
Ludo Studio Pty. Ltd. is a production company from Australia specializing in live-action and animated content, headquartered in Fortitude Valley, Queensland. Established in 2012 by Daley Pearson and Charlie Aspinwall, the company is distinguished for creating television programs like Bluey (2018), Thou Shalt Not Steal (2024), The Strange Chores (2019), Robbie Hood (2019), and #7DaysLater (2013), as well as web series including Doodles (2015) and Content (2019).
History
Founded in 2012 by Daley Pearson and Charlie Aspinwall, Ludo Studio operates out of Fortitude Valley, Queensland. The company broke new ground in Australian multimedia by launching the interactive comedy series #7DaysLater in 2013, which featured episodes produced within a week based on ideas submitted by viewers. This series was the first interactive comedy commissioned by the Australian Broadcasting Corporation and earned an International Emmy Award for Best Digital Program: Fiction. The studio also received a 2017 International Emmy for Best Kids' Digital Program for the web series Doodles, which incorporated animated drawings contributed by its audience. In collaboration with ABC in 2019, Ludo produced Content, notable as Australia's inaugural vertical video series.
In 2016, Joe Brumm brought a pilot for Bluey to Ludo Studio. Pearson and Aspinwall secured funding at the MIPCOM event, with ABC supporting a revised pilot that resulted in a 52-episode order co-produced alongside the BBC. Entirely created by Ludo in South Brisbane, Bluey premiered in 2018 and rapidly achieved international critical acclaim and commercial success, broadcasting in 60 countries worldwide. In 2024, the Australian High Commissioner in London honored the series for its cultural significance.
After Bluey, ABC commissioned Ludo Studio to develop the animated supernatural comedy The Strange Chores, which debuted on ABC ME in 2019. Ludo also partnered with filmmaker Dylan River to produce his modern take on Robin Hood titled Robbie Hood (2019). In 2024, the streaming platform Stan released River and Ludo's drama series Thou Shalt Not Steal, focusing on teenagers fleeing across a desert landscape.
At the 2019 Screen Producers Australia Awards, Ludo Studio was honored as Media Super Production Business of the Year for its impactful role within Australia's screen sector. The studio also secured accolades for Animated Series Production of the Year with Bluey, Online Series Production of the Year for Robbie Hood, and received the Screen Business Export Award for Bluey. In 2024, Ludo was recognized among the Time 100 Most Influential Companies.
That same year, Ludo collaborated with ACMI to introduce a $10,000 animation residency designed to support emerging Australian animators holding up to two professional credits, aiming to help develop projects targeting both domestic and global markets. Furthermore, Screen Australia provided story development funding for Ludo's upcoming animated series, Willy, set in 2003 and centered on a rural teenager’s journey into adulthood.
Toward the end of 2024, Ludo Studio revealed plans for its inaugural feature film: a movie based on Bluey, produced through partnerships with BBC Studios and The Walt Disney Company, marking a major step into feature-length productions.
Feature Films
| Release Year | Film Title | Additional Information |
|---|---|---|
| 2027 | Bluey: The Movie | produced in partnership with BBC Studios and The Walt Disney Company |
Television and Digital Series
| Year(s) | Series Title | Broadcasting Network | Remarks |
|---|---|---|---|
| 2013 | #7DaysLater | ABC | |
| 2015–2017 | Doodles | Online platforms & ABC ME | |
| 2018–present | Bluey | ABC | |
| 2019 | Robbie Hood | SBS | collaboration with Since1788 Productions |
| 2019 | Content | ABC | |
| 2019–2024 | The Strange Chores | ABC | produced alongside Media World Pictures |
| 2024 | Thou Shalt Not Steal | Stan | in partnership with Since1788 Productions |