Luma Home
| Company type | Private |
|---|---|
| Industry | Wi-Fi technology |
| Founded | 2014 |
| Founder | Paul Judge, Mike Van Bruinisse |
| Fate | Acquired by Newell Brands in 2018; brand discontinued by late 2019 |
| Headquarters | Atlanta , United States |
| Products | Mesh network Wi-Fi routers, mobile application with security and parental control features |
| Owner | Newell Brands (since 2018) |
Luma operated as a provider of Wi-Fi technology solutions headquartered in Atlanta, Georgia. The company specialized in selling mesh network Wi-Fi routers designed to deliver seamless wireless coverage across residential spaces, complemented by a mobile application that included security features and tools for parental control.
Established in 2014 by Paul Judge and Mike Van Bruinisse, both formerly cybersecurity experts at CipherTrust and Purewire, Luma aimed to resolve issues related to unreliable home Wi-Fi performance and the increasing security challenges posed by IoT devices. Judge highlighted the importance of embedding cybersecurity directly into routers, stressing that homeowners should not be expected to serve as their own chief information security officers.
The business attracted $12.5 million in investment from Amazon’s Alexa Fund, with further backing from notable figures such as Omar Johnson, ex-CMO of Beats by Dre, Maynard Webb, chairman of Yahoo, and Jed York, CEO of the San Francisco 49ers. By 2016, Luma had incorporated Amazon Alexa voice command capabilities into its product line.
In January 2018, Newell Brands purchased Luma Home for an estimated $10 million, subsequently placing it under the First Alert brand umbrella. From late 2019 onward, Luma’s online presence ceased activity.