M.A.D (band)
| Company type | Vocal group |
|---|---|
| Industry | Music |
| Founded | May 2013 |
| Founder | Michael Sutthakorn, Dan Lewis, Ben "AB" Pryer |
| Headquarters | United Kingdom |
| Products | Music albums, singles |
M.A.D was a British male vocal group formed in May 2013, featuring members Michael Sutthakorn, Dan Lewis, and Ben "AB" Pryer. Initially managed by George David of Geoma Media, the original ensemble included Aiden Hancock until Pryer took his place. Sutthakorn originated from Northern Ireland, Pryer from London, and Lewis from Bryncethin in South Wales.
Career
During early 2013, the band’s lineup was assembled through auditions held in London. Sutthakorn and Lewis were discovered through viral videos on Facebook, whereas Hancock was recruited via Twitter before departing in November.
Their first single, "Toyboy" (October 2013), attained number 37 on the UK Singles Chart and reached number 4 on the UK Indie Chart. Remarkably, M.A.D secured a top 40 chart position without support from radio airplay, television exposure, or major record labels, relying exclusively on social media engagement and viral marketing strategies.
The follow-up single "Fame & TV" (February 2014) climbed to number 32 on the UK Singles Chart and also hit number 4 on the Indie Chart. Released in May 2014, their third single "Shotgun" became their initial top 30 success. Its music video amassed roughly 279,000 views within one month of release.
To promote "Fame & TV," M.A.D embarked on a sold-out headline tour across the UK in February 2014, followed by an acoustic "Up Close and Personal" tour in May.
In October 2014, the band declared their disbandment accompanied by a "Farewell Tour." After the split, Pryer returned to his solo endeavors while Lewis and Sutthakorn formed the duo 'Park25,' which dissolved shortly thereafter. All former members continue pursuing solo projects and maintain positive relationships.
Albums
| Title | Album details | Peak chart positions |
|---|---|---|
| UK | ||
| M.A.D |
|
36 |
Singles
| Year | Title | Peak chart positions | Album | |
|---|---|---|---|---|
| UK | UK Indie | |||
| 2013 | "Toyboy" | 37 | 4 | M.A.D |
| 2014 | "Fame & TV" | 32 | 4 | |
| "Shotgun" | 30 | 3 | ||