Maestro (service)

Maestro

Company type	Private
Industry	Live streaming, Software
Founded	2015
Founder	Ari Evans
Area served	United States
Key people	Ari Evans (Founder)
Products	Live streaming platform for musicians and creators

Maestro is a U.S.-based live streaming platform launched in 2015 by Ari Evans. The service rose to significant attention in 2020 amid the COVID-19 crisis, primarily catering to musicians conducting virtual concerts and performances.

History

Originally established in 2015 by Ari Evans as a white-label and direct-to-consumer business, Maestro redirected its efforts towards the music sector during the COVID-19 restrictions, facilitating artists in broadcasting live shows online. This strategic shift resulted in a threefold increase in the company’s revenue. In 2021, Sony Music Entertainment contributed $15 million in funding, bringing the total investment to $22 million. Maestro has streamed events for notable artists such as Billie Eilish, Tim McGraw, and Post Malone, alongside corporate clients like Epic Games and ViacomCBS. Evans describes Maestro as a comprehensive platform for livestream creators, likening it to "a fusion of Twitch and Squarespace."

Features

The platform allows performers to personalize their livestreams using interactive components including panels and overlays. Panels display static features such as chat windows, social media integrations, and virtual tip jars, whereas overlays present timed interactive elements designed to enhance viewer participation, such as polls and merchandise promotions. Additionally, Maestro incorporates built-in merchandise shops within livestreams, enabling audiences to make purchases without leaving the broadcast.