Magnatag
| Company type | Private |
|---|---|
| Industry | Manufacturing |
| Founded | 1967 |
| Founder | Wallace A. Krapf |
| Headquarters | Macedon , United States |
Key people | Christian Krapf (current president), Robert W. Mixon, Jr (former president, 2007–2009) |
| Products | Customized magnetic whiteboard solutions, task-oriented whiteboards, magnetic dry erase kits |
| Website | magnatag |
Magnatag Visible Systems is a privately held, family-operated enterprise established in 1967 and located in Macedon, New York, USA. The company specializes in producing and distributing customized magnetic whiteboard solutions.
Originally launched by Wallace A. Krapf under the name Krapf Business Systems Inc., the firm initially combined various supplies to create organizational tools for displaying information. Krapf developed the "Magnatag," a write-on shelf tag magnet available in multiple colors designed to facilitate color-coded communication. The product's success led to the creation of standardized magnetic chalkboard display sets.
During the 1980s, the company adopted the Magnatag name and rolled out organizational whiteboards featuring "Magnalux," a durable porcelain-like dry erase surface suitable for printing. Presently, Magnatag focuses on producing task-oriented whiteboards and magnetic dry erase kits crafted specifically for organizational purposes.
In October 2007, Robert W. Mixon, Jr assumed the role of president but departed in 2009. Leadership then passed to Christian Krapf, son of Wallace, who currently manages the organization.