Maison Yoshiki Paris
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | July 4, 2023 |
| Founder | Yoshiki |
| Headquarters | Paris , France |
| Products | Ready-to-wear clothing, footwear, accessories, eyewear |
| Website | www |
Maison Yoshiki Paris is a high-end fashion label specializing in ready-to-wear clothing, footwear, accessories, and eyewear, founded by the musician Yoshiki. The brand was introduced in Paris in July 2023 and made its first appearance at Milan Fashion Week in February 2024.
History
Yoshiki's connection to fashion originates from his family's kimono enterprise and his 2011 fashion venture Yoshikimono. On July 4, 2023, he unveiled Maison Yoshiki Paris with the goal of creating ready-to-wear collections for an international audience. The brand has also partnered with French crystal manufacturer Baccarat to design wine and champagne glassware. Kuki de Salvertes, who brings experience from working with designers such as Vivienne Westwood and Raf Simons, was named development director.
Maison Yoshiki Paris debuted its runway show at the Milan Fashion Week Fall/Winter 2024/25 event hosted at Bocconi University, featuring a live performance by Yoshiki alongside collaborators including Hiroshi Fujiwara. The creative team comprised stylist Carlyne Cerf de Dudzeele, casting director Maida Gregori Boina, hair stylist Odile Gilbert, and makeup artist Kabuki.
In September 2024, the label showcased its second collection during Paris Fashion Week S/S 2025 at the Pallais de Chaillot, where Paris Jackson walked the runway as a model.
Style
The vision behind Maison Yoshiki emphasizes gender-neutral designs aimed at a worldwide clientele, utilizing fabrics sourced domestically from France and Italy. In April 2025, Yoshiki associated the brand with the progression of Japanese avant-garde fashion, emphasizing the importance of breaking entrenched conventions to foster originality.
Critical response
Vogue Magazine commended the collection for achieving an ideal balance of "glamour and drama," while Women's Wear Daily noted the "bold aesthetics central to Yoshiki’s creative expression." New York Magazine's The Cut characterized the debut line at Milan Fashion Week 2024 as embodying "performance quality," and Rain Magazine praised the collection as "a symbol of innovation and sophistication."