Make Up For Ever
| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1984 |
| Founder | Dany Sanz |
| Headquarters | France |
Key people | Aline Burelier (CEO, 2024–present) |
| Products | Beauty products, professional makeup |
| Parent | LVMH |
Make Up For Ever is a French beauty brand under the ownership of LVMH. Established in 1984 by makeup artist Dany Sanz, the label caters to both everyday consumers and professional makeup artists.
History
In 1999, LVMH acquired Make Up For Ever to enhance its foothold within the cosmetics industry. Nicolas Cordier took on the role of CEO in 2004, collaborating closely with founder Sanz to synchronize creative direction with executive management. Following Cordier, leadership transitioned through Rachel Marouani (2017–2020), Gabrielle Rodriguez (2020–2023), Charles-Henri Levaillant (2023–2024), and from 2024 onward, Aline Burelier has been at the helm.
The brand inaugurated its Academy in Paris in 2002, which later expanded internationally to major cities such as New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki, and Nice. This initiative supports professional education while reinforcing Make Up For Ever’s global market presence.