Mar Abad
Mar Abad | |
|---|---|
| Born | November 7, 1972 Almería, Spain |
| Occupation(s) | Journalist, author, entrepreneur |
| Years active | 2000–present |
| Known for | Co-founder of Zentropy and Yorokobu magazine; multiple journalism awards |
Mar Abad (born 7 November 1972 in Almería) is a Spanish journalist, author, and entrepreneur. From 2012 through 2020, she garnered multiple notable accolades in the field of journalism.
Professional career
Abad earned her degree in Journalism from the Complutense University of Madrid (UCM) and completed a Master's in Business Information through a collaboration between UCM and the Association of Economic Information Journalists (APIE). She is affiliated with the Madrid Press Association (APM).
In 2000, she was a co-founder of Zentropy, which marked McCann Erickson's initial venture into internet enterprises. By 2006, she became part of the founding team for Brandlife magazine, remaining there until 2009. After encountering internal challenges, Abad and three partners launched Yorokobu magazine independently, without external funding, and worked without remuneration during its inaugural year.
Her professional media background includes roles at Canal Sur Televisión, La Voz de Almería, the EFE news agency, CNN Atlanta, Anuncios, Brandlife, Telecinco, the financial daily Cinco Días, Esquire, Los 40 radio station, Interactiva y Estrategias, as well as Antena 3 TV's TecnoXplora channel.
Abad has also held teaching positions at the Istituto Europeo di Design, Foxize School, University of Santander, and Pompeu Fabra University. She served as deputy editor for Ling magazine (Brands & Roses) and was editor-in-chief at Yorokobu.
She founded El Extraordinario, a podcast production company where she functions as scriptwriter and editorial director. Additionally, she contributes to Radio Prisa’s podcast Las Palabras, which centers on Spanish language learning.
In 2022, Abad released Romanones. Una zarzuela del poder en 37 actos, a theatrical biography about the Count of Romanones that received acclaim for its captivating narrative style from journalist Cristóbal Villalobos.
Recognised and awarded
Abad earned the 'TweetPeriodista' title at the Tweet Awards in 2012 and was shortlisted for the Accenture Journalism Awards with her work "La comunicación cuántica (Quantum communication)". Two years later, she was honored as 'Influencer 2.0' during Madrid Woman's Week and became a finalist in La Buena Prensa Awards for "La máquina de escribir: de los evangelistas a los tipógrafos (The typewriter: from evangelists to typesetters)".
In 2016, she reached the finals of the Colombine International Journalism Award with "Ángela Ruiz Robles: la española que vislumbró la era digital en los años 40", while her article "El folletín ilustrado" published in Yorokobu earned a silver medal at the ÑH Awards.
Her report "Dos veinteañeros están creando una nueva industria aeroespacial (Two twenties are creating a new aerospace industry)" secured her the 2017 Accenture Journalism Award in Innovation. The following year, Abad won the Colombine International Journalism Award for "Las mujeres aún tienen que conquistar las ciudades" and was also a finalist with "Aurora Bertrana: lecciones de una rebelde para ser una mujer libre".
In 2019, she received the Miguel Delibes National Journalism Prize for "El lenguaje impaciente (The Impatient language)" and was again shortlisted for Colombine with "Violeta, la periodista que impulsó la liberación de la mujer a principios del XX". Additionally, she was a finalist in La Buena Prensa Awards for "Rocío Sáiz: El Chonismo ilustrado reivindica el folclore nacional".
In 2020, Abad was awarded the Don Quijote Journalism Award for her piece "Cómo ha cambiado el español en los últimos 80 años" (How Spanish has changed in the last 80 years).
Published works
- 2011 - Twittergrafía, el arte de la nueva escritura. Published by Catarata. Collaborated with Mario Tascón. ISBN 978-84-8319-625-0
- 2017 - De estraperlo a #postureo. Released by Editorial Larousse. ISBN 978-8499742663
- 2019 - Ancient but modern. Issued by Libros del K.O. ISBN 978-84-17678-24-1
- 2019 - El folletín ilustrado. Published through Lunwerg Publishers. Co-authored with Buba Viedma. ISBN 978-84-17858-24-7
- 2022 - Romanones. A zarzuela of power in 37 acts. Published by Libros del K.O. ISBN 978-84-19119-10-0