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Marc Anthony Collection

From Alfawiki
Marc Anthony Collection
IndustryRetail
Founded2010
HeadquartersUnited States
Key people
Marc Anthony
ProductsSportswear, dress shirts, neckwear, accessories, suit separates, sport coats and shoes
WebsiteOnline store

The Marc Anthony Collection is a United States-based lifestyle brand founded by singer Marc Anthony, available exclusively through Kohl's stores and their online platform. Introduced in November 2010 in collaboration with then-spouse Jennifer Lopez, this venture was notable as "the first celebrity couple to concurrently design collections for a single retailer". Following their divorce, both brands continued independently.[1] The Marc Anthony Collection specializes in men's sportswear, dress shirts, ties, accessories, suit separates, sport coats, and footwear. Meanwhile, the Jennifer Lopez Collection caters to women's contemporary sportswear, dresses, handbags, jewelry, shoes, sleepwear, and home products.[2]

Background

Anthony’s passion for fashion was sparked through conversations with designer Tommy Hilfiger. He focused on combining comfort and style with meticulous attention to detail, aiming to provide "high-quality apparel at an affordable price point".[3]

Development

In November 2010, Kohl’s unveiled the collaboration during a press conference in Los Angeles,[4] encompassing both men's and women's clothing as well as home goods. Lopez’s collection concentrated on women's dresses, sportswear, handbags, and jewelry; Anthony’s line featured men's dress shirts, neckwear, sport coats, and shoes.[5] Kohl’s projected that the combined "his-and-hers" collections might boost sales by up to $3 billion within the first year.[4] Anthony expressed that his vision aligned with Kohl’s focus on practical and well-crafted apparel rather than fleeting fashion trends.[6]

After their separation in July 2011, the two brands persisted as independent entities. Rick Darling, president of LF USA, confirmed that separate licensing agreements were in place to ensure business continuity remained unaffected.[7][1]

Fall 2011

On September 7, 2011, the Marc Anthony Collection debuted at Kohl’s Department Store located in Newport Centre Mall, Jersey City. This launch coincided with Jennifer Lopez’s line and was described by CEO Kevin Mansell as the largest product introduction in Kohl’s history. To support the launch, Kohl’s organized a Best Friends Getaway contest granting winners an all-expenses-paid trip to New York City.

Price points for the collection ranged from $28 to $225. Anthony characterized the collection as tailored for individuals seeking clothing that balances comfort with style, prioritizing the tactile experience over mere aesthetics. Although he lacked technical expertise such as drafting specifications, he remained actively engaged throughout the design process.

External links

  1. ↑ 1.0 1.1 Cite error: Invalid <ref> tag; no text was provided for refs named J.Lo And Marc Anthony's Kohl's Line To Move Forward Despite Divorce
  2. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Jennifer Lopez & Marc Anthony collections at Kohl's launch with online contest
  3. ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
  4. ↑ 4.0 4.1 Cite error: Invalid <ref> tag; no text was provided for refs named J. Lo and Marc Anthony Partner with Kohl's on New Fashion Line
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named J. Lo, Marc Anthony to launch brand at Kohl's
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Marc Anthony on Working with Jennifer Lopez and Their Kohl's Lifestyle Line
  7. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Jennifer Lopez's Fashion Line To Go Ahead
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