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Mario Prada

From Alfawiki
Mario Prada
Died1958
Occupation(s)Fashion designer, company founder
Known forFounder of Prada

Mario Prada (deceased 1958) was the original creator and founder behind the luxury fashion brand Prada, which specializes in premium men's and women's products such as shoes, handbags, luggage, and various leather accessories. The brand was launched in 1913.

Founding of Prada

The company, initially named Fratelli Prada (translated as Prada Brothers), was established in 1913 by Mario Prada along with his brother Martino in Milan, Italy. Their inaugural boutique was located in the esteemed Galleria Vittorio Emanuele II. The store’s early offerings included leather goods, imported English steamer trunks, handbags, travel essentials, beauty cases, jewelry, and other luxury merchandise. In 1919, Prada received the distinction of Official Supplier to the Italian Royal Household, granting permission to incorporate the House of Savoy's coat of arms and knotted rope emblem into its branding.

Since Mario’s son did not pursue involvement in the company, leadership passed to his daughter Luisa, who directed Prada for close to twenty years. Later, Luisa’s daughter, Miuccia Prada, entered the business in 1970 and assumed control in 1978.

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