Maurices
| File:Maurices, Tifton Mall.JPG Maurices outlet located at Tifton Mall in Tifton, Georgia | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1931 |
| Founder | E. Maurice Labovitz |
| Headquarters | , U.S. |
Number of locations | 932 (2019)[1] |
Areas served | United States, Puerto Rico, and Canada |
| Products | Clothing, footwear, jewelry |
| Parent | American Retail Group (1978–2005) Ascena Retail Group (2005–2019) OpCapita (2019-present) |
| Website | www |
Maurices Inc., presented as maurices, is a U.S.-based women's apparel retailer headquartered in Duluth, Minnesota. Established in 1931 in Duluth,[2] the brand operates over 1,000 locations across the United States and Canada, with stores predominantly situated in shopping malls and smaller communities.
The Labovitz family, who originally founded the company, transferred ownership to the American Retail Group, controlled by the Brenninkmeijer family, in 1978.[3] In 2005, ownership changed hands again when Ascena Retail Group acquired Maurices from American Retail Group.[4]
History
Emanuel Morris “E. Maurice” Labovitz (1900-1993) founded Maurices by launching the initial store named Maurices Dress Shop in Duluth in 1931.[5] By the late 1960s, the company had simplified its brand name to Maurices.[6]
In 2011, Maurices earned recognition from Forbes.com as one of the "Top Ten Best Employers in Retail."[7]
March 2019 marked a significant ownership change when Ascena divested a majority share of Maurices to a U.S. affiliate of London-based private equity firm OpCapita LLP, valuing the company at $300 million. The existing management team continued to lead operations, complemented by former GAP CEO Jeff Kirwan assuming the role of executive chairman.[8] Ascena retained a minority ownership stake. Following the transaction, OpCapita's CEO Henry Jackson expressed enthusiasm about maintaining Ascena’s involvement through their remaining equity and ongoing service contributions.[9]
Celebrity endorsements
In November 2011, maurices revealed a partnership with renowned designer Christopher Straub, known from the sixth season of the reality series Project Runway broadcast on the Lifetime Network. The collection, branded as Christopher Straub for maurices, became available nationwide starting Friday, November 25, 2011. Straub also contributed by creating a plush puppy as part of this line, with proceeds supporting the American Cancer Society. This collaboration followed the earlier 2011 maurices Main Street Model Search event, which also involved Straub.
References
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External links
- Pages with script errors
- Articles with short description
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- Clothing retailers of the United States
- Companies based in Duluth, Minnesota
- Companies based in Minnesota
- Retail companies established in 1931
- 1931 establishments in Minnesota
- Ascena Retail Group
- American companies established in 1931