Medallia
| Company type | Private |
|---|---|
| Industry | Software, Customer experience management |
| Founded | 2001 |
| Founder | Borge Hald, Amy Pressman |
| Headquarters | San Francisco, California , United States |
Area served | Worldwide |
Key people | Leslie James Stretch (former CEO) |
| Products | Cloud-based customer and employee experience management software |
| Owner | Thoma Bravo |
| Website | www |
Medallia is a U.S.-based enterprise specializing in managing both customer and employee experiences, with its main office located in San Francisco, California.
Providing cloud-based software-as-a-service (SaaS) tools, Medallia serves a variety of sectors such as hospitality, retail, financial services, technology, and B2B organizations worldwide, focusing on customer experience management (CEM) and employee experience solutions.
Overview
Medallia’s cloud platform collects customer feedback from diverse channels including websites, social media, mobile devices, and contact centers. It processes this information instantly and generates actionable workflows for executives and operational teams aimed at enhancing customer satisfaction, loyalty, Net Promoter Scores, and overall company outcomes.
The system consolidates data from social platforms, text inputs, video content, speech recognition, messaging apps, and online reviews. It evaluates feedback from sources like Facebook, Twitter, TripAdvisor, alongside solicited surveys and contact center inputs. Additional capabilities encompass mobile feedback engagement, survey design and administration, text analytics, customizable dashboards, and direct management of goals and actions.
History
Established in 2001 by Borge Hald and Amy Pressman, Medallia originated from advising Fortune 500 leaders on improving consumer-business interactions. The company grew through targeted acquisitions such as Kampyle in 2016 and CoolaData in 2019 to broaden its expertise in customer feedback and behavioral analytics.
In July 2019, under CEO Leslie James Stretch’s leadership, Medallia launched its initial public offering on the New York Stock Exchange—an important achievement for the firm. The subsequent year saw the acquisition of Voci Technologies for $59 million to enhance its AI-powered experience management capabilities via advanced voice-to-text technology.
October 2021 marked a pivotal change when private equity firm Thoma Bravo completed a $6.4 billion all-cash buyout of Medallia. This transaction transitioned the company into private ownership with plans to accelerate expansion within the experience management sector.
Sponsorship
Medallia supports Pip Hare Ocean Racing, a participant in the Vendée Globe solo non-stop round-the-world sailing race held in 2020 and scheduled again for 2024. The race features competitors navigating 60-foot monohull yachts independently.
See also
- Articles with short description
- Software companies based in the San Francisco Bay Area
- Companies based in San Francisco
- 2001 establishments in California
- American companies established in 2001
- Software companies established in 2001
- Customer relationship management software companies
- Cloud computing providers
- Human resource management software
- 2019 initial public offerings
- Companies formerly listed on the New York Stock Exchange
- Software companies of the United States
- 2021 mergers and acquisitions
- Thoma Bravo companies