Mediaocean
| Company type | Private |
|---|---|
| Industry | Advertising technology, Software |
| Predecessor | Donovan Data Systems, MediaBank |
| Founded | 2012 |
| Headquarters | New York City , United States |
Area served | Worldwide |
Key people | Bill Wise (CEO), Nick Galassi (CFO), John Nardone (President) |
| Products | Advertising software and media planning solutions |
| Owner | CVC Capital Partners, TA Associates |
Number of employees | 1,200 (2020) |
| Website | mediaocean |
Mediaocean is a software and media advertising firm headquartered in New York City, with additional offices located in London, Chicago, Tel Aviv, Pune, and Sydney.
By 2020, Mediaocean's workforce numbered approximately 1,200 employees.
History
Mediaocean was established in 2012 following the merger of two advertising technology companies, Donovan Data Systems and MediaBank, rapidly gaining prominence within the ad tech sector.
In 2015, Vista Equity Partners acquired a controlling interest in the company. That same year, Mediaocean expanded its offerings by purchasing TView, a system designed for television planning, and in 2016, it acquired ColSpace, a provider of cloud-based media planning solutions.
The company formed a strategic alliance with 4C in 2017 to advance its cross-channel marketing capabilities. In 2018, Vista Equity Partners considered divesting Mediaocean. Subsequently, in 2019, the firm incorporated the SpotX platform and entered into an agreement with WideOrbit, a company specializing in TV programmatic advertising.
Mediaocean furthered its European presence by acquiring MBS, a Paris-based media management software company, in January 2020, followed by the acquisition of Chicago-based data analytics firm 4C Insights later that year.
In July 2021, Mediaocean completed the acquisition of Flashtalking, an advertising server company, for $500 million. The following month marked a change in ownership as control transferred from Vista Equity Partners to CVC Capital Partners and TA Associates, initiating a new chapter of growth for its global omnichannel advertising platform.
Leadership
Since 2020, Bill Wise has served as Mediaocean's CEO. Other prominent leaders include co-founder and CFO Nick Galassi and President John Nardone.