Medion

Medion AG

Company type	Subsidiary
Industry	Consumer electronics
Founded	1983
Headquarters	Essen , Germany
Area served	Europe, Turkey, Asia-Pacific, United States, Australia
Products	Desktop PCs, laptop computers, smartphones, tablet computers, digital cameras, TV sets, household appliances (refrigerators, toasters), fitness equipment
Parent	Lenovo

Medion AG is a German-based company specializing in consumer electronics, functioning as a subsidiary of the Chinese global corporation Lenovo. Its operations span across Europe, Turkey, the Asia-Pacific region, the United States, and Australia. The company’s primary offerings encompass desktop PCs and laptop computers, as well as smartphone devices, tablet computers, digital cameras, TV sets, along with household appliances such as refrigerators and toasters, in addition to equipment for fitness.

Products

In markets like Australia and the United States, Medion’s merchandise is distributed exclusively through retailers such as Aldi and Super Billing Computers. Certain products, including DVD players, are marketed under the Tevion brand, which serves as Aldi’s proprietary label. Previously in North America, Medion laptops were available at outlets like Best Buy, and in Canada through Future Shop, where they were sold under the Cicero Computers name.

Within the United Kingdom, Medion’s laptops and desktop computers have been offered by various retailers including Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco. Additionally, these products are accessible through Medion’s official website and other online platforms.

Medion established mobile virtual network operator brands—Aldi Talk (MEDIONmobile) in Germany and ALDImobile in Australia—via collaborations with Aldi Stores. The Australian branch, Medion Australia Pty Limited, owns ALDImobile.

In China, Medion’s products are sold under the Lenovo brand; however, it should be noted that not all Lenovo items originate from Medion.

In April 2020, Medion launched a cloud gaming platform in Germany through a partnership with Gamestream.

Sponsorship

Between 2007 and 2011, Medion was a sponsor of the Formula One team Sahara Force India via driver Adrian Sutil. Sponsorship recommenced in 2013 when Sutil returned to the team but concluded by the end of that year when Medion withdrew from Formula One sponsorship activities.

Medion brands

Medion markets its products under multiple brand names such as Cybercom, Cybermaxx, Life, Lifetec, Micromaxx, Essenitel b, Ordissimo, ERAZER, PEAQ, and QUIGG. These items can be identified by serial numbers starting with "MD" or "LT".

Acquisition

On 1 June 2011, Lenovo Group, a Chinese multinational corporation, declared its intention to acquire Medion AG. By August 2011, Lenovo had obtained majority ownership. In 2025, Lenovo finalized full acquisition by purchasing all outstanding shares, which led to Medion being removed from public stock exchange listings.