Menulog
| Company type | Subsidiary |
|---|---|
| Industry | Online food ordering and delivery |
| Founded | 1 January 2006 in Sydney, Australia |
| Founder | Dan Katz, Leon Kamenev, Kevin Sherman |
| Defunct | November 26, 2025 |
| Fate | Ceased operations; commercial partnership with Uber Eats |
| Headquarters | Sydney , Australia |
Area served | Australia, New Zealand (until May 2024) |
Key people | Alistair Venn (Managing Director) |
| Products | Food delivery platform and courier service |
| Parent | Just Eat Takeaway.com |
Menulog Pty. Ltd. (operating under the brand name Menulog) was an Australian-based online platform specializing in food ordering and delivery, established in Sydney in 2006, where it maintained its headquarters. In 2015, the company was acquired by UK-based Just Eat, which later merged with Dutch firm Takeaway.com in 2020 following its acquisition of Just Eat.
Within the Australian market, Menulog's primary rivals included American companies Uber Eats and DoorDash. At its height, Menulog collaborated with more than 30,000 dining establishments throughout Australia and New Zealand and maintained its own delivery courier service.
The platform withdrew from New Zealand in May 2024 and officially ended its Australian operations on 26 November 2025. Upon shutting down, Menulog entered into a commercial partnership with Uber Eats, directing its customers, affiliated restaurants, and couriers to transition to Uber Eats with various incentives offered.
Restaurant partners
Menulog's network comprised major international franchises such as McDonald's, KFC, Pizza Hut, Subway, Nando's, and the Australian Burger King franchise known as Hungry Jack's. It also included national chains like Red Rooster, Pizza Capers, and Oporto, in addition to numerous state and local eateries presenting a diverse selection of over 130 cuisine types. The service covered all significant Australian states and metropolitan areas.
History
Founded in Sydney in 2006 by Dan Katz, Leon Kamenev, and Kevin Sherman, Menulog expanded rapidly: reaching Brisbane, Canberra, and Melbourne by 2007; Adelaide and Perth by 2008; and entering the New Zealand market in 2012.
The company introduced its inaugural iOS application in 2009 followed by an Android version in 2011. By mid-2014, Menulog had facilitated over 22 million food orders. A significant development occurred in February 2015 when Menulog merged with EatNow under a share distribution of 70% to Menulog and 30% to EatNow shareholders, forming Menulog Group Limited. Subsequently, Just Eat acquired Menulog for AUD 855 million via share issuance in May 2015.
In 2016, after exceeding ten million orders annually, Menulog confronted legal action from Pizza Fellas concerning brand infringement through Google Adwords. That year also marked a rebranding initiative alongside appointing Alistair Venn—formerly CEO of Groupon—as managing director.
The parent company Just Eat merged with Takeaway.com in a transaction valued at £8.2 billion in 2019, creating Just Eat Takeaway.com and positioning Menulog as a subsidiary within this combined organization.
During the COVID-19 pandemic of 2020, demand for Menulog's services surged. The company responded by adopting contactless delivery protocols and reducing commissions by half on pickup orders to assist both restaurants and delivery drivers.
Menulog exited the New Zealand market in May 2024 due to limited scale. In November 2025, operations ceased across Australia as Just Eat Takeaway.com chose to concentrate efforts on other regions amid challenging business conditions.
TV advertisements
Menulog gained widespread visibility through television campaigns featuring rapper Snoop Dogg in the "Did Somebody Say?" series, where he performed raps highlighting various uses of the service—such as ordering fried rice on a private jet or chocolate fondue delivery. For these commercials, Snoop Dogg received compensation amounting to $US6.2 million.
In May 2022, American pop singer Katy Perry succeeded Snoop Dogg as the face of Menulog’s advertising efforts. That same year also saw Australian rapper Big Twisty star in a campaign tailored specifically for the Australian audience.
In October 2023, American rapper Latto alongside singer Christina Aguilera were introduced as new brand ambassadors in a fresh promotional campaign replacing Perry’s role.
Recognition and media coverage
Menulog’s investigations into Australian culinary trends are regularly cited in various media outlets. For instance, a 2015 analysis identifying the "hungriest suburbs" in Australia was featured in prominent publications such as The Daily Telegraph and The Herald Sun. Additionally, the company’s yearly Tasty Takeaway awards, which celebrate the country’s leading takeaway eateries, have gained exposure on platforms like news.com.au.
In October 2016, Menulog collaborated with Pizza Design Co. Parramatta to produce Australia's inaugural 23-carat gold pizza, an initiative that received attention from programs including Sunrise and Nine Kitchen. The firm was honored with the Canstar Blue Award for Customer Service in 2017.
During the 2017 CEO Magazine 'Executive of the Year' Awards, Menulog’s Chief Financial Officer Morten Belling earned the CFO of the Year title, while Managing Director Alistair Venn secured the runner-up position in his category.