Mintel
| Company type | Privately held company |
|---|---|
| Industry | Market intelligence, Market research |
| Founded | 1 January 1972 in London, United Kingdom |
| Founder | Nicholas Berry |
| Headquarters | London , United Kingdom |
Area served | Worldwide |
| Products | Market research reports, Global New Products Database (GNPD), Mintel Comperemedia, Menu Insights, Mintel Inspire, Mintel Oxygen, Mintel Beauty Innovation, Mintel Global Market Navigator, Mintel Food and Drink, Mintel Beauty and Personal Care, Mintel Spark |
| Website | www |
Mintel Group Ltd is a privately held international market intelligence organization with its main headquarters situated in London, United Kingdom. Its range of databases, analysis, and predictive services cater to subscribers, individual report buyers, and students enrolled at affiliated academic institutions.
The firm maintains a global presence with offices located in cities such as Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Düsseldorf, Bangkok, and Seoul.
History
Established in London in 1972 by Nicholas Berry, Mintel introduced its premier consumer market publication, British Lifestyles, in 1984.
In 1997, the company was among the first to offer online market research access. A year later, it launched the Global New Products Database (GNPD) in the United States, providing worldwide tracking of new product launches within consumer packaged goods sectors.
By 2001, Mintel had broadened its portfolio to include market research reports covering both European and U.S. markets. In 2007, a collaboration with Information Resources, Inc. led to the development of Mintel GNPD IRIS, a platform designed to evaluate sales data related to newly introduced products.
Products
Originally acquired as American Mailbox Monitor and rebranded as Mintel Comperemedia in 1999, this service began monitoring direct mail and print advertising across the US and Canada by 2003. The product line was further enhanced in 2006 with the addition of an email panel to track trends in email marketing.
Menu Insights debuted in 2004 to provide analysis on dining industry trends. Following this, Mintel Inspire was launched in 2007, offering a combination of market intelligence and editorial content focused on significant trends and emerging developments.
In 2008, Mintel introduced both Mintel Oxygen and Mintel Beauty Innovation. The subsequent year saw the release of Mintel Global Market Navigator. The company's product suite expanded further with Mintel Food and Drink in 2010 and Mintel Beauty and Personal Care in 2011.
Most recently, in 2024, Mintel unveiled Mintel Spark—an AI-driven tool designed to generate innovative product concepts and support creative development.
Acquisitions
In 1998, Mintel acquired New Product News Magazine, followed by the purchase of American Mailbox Monitor (later renamed Comperemedia) in 1999, enhancing its market intelligence capabilities.
The company's footprint in the beauty industry grew through the acquisition of Paris-based Cosmetic Research in 2005. Additionally, Mintel extended its expertise within Asian markets by acquiring Access Asia in October 2011.