Minute Media
| Company type | Private |
|---|---|
| Industry | Digital media, Sports media |
| Predecessor | 90min |
| Founded | 2011 |
| Founder | Asaf Peled, Yuval Larom, Gili Beiman |
| Headquarters | United States , United States |
Area served | Global |
Key people | Asaf Peled (CEO) |
| Products | Sports news and commentary outlets including The Players' Tribune, FanSided, Mental Floss, The Big Lead, Sports Illustrated (publishing rights), STN Video |
Number of employees | 600+ |
| Website | minutemedia |
Minute Media Ltd. is a global digital media company based in the United States, with its research and development hub located in Tel Aviv, Israel. Initially launched as the Israeli football-focused platform 90min, the organization has grown into a prominent media holding company managing various sports news and commentary outlets, including The Players' Tribune and the FanSided network of blogs.
With a workforce exceeding 600 employees worldwide, Minute Media anticipates generating annual revenues above $100 million. The company's CEO is venture capitalist Asaf Peled.
Foundation
Minute Media began in 2011 under the name 90min, a digital publication dedicated to soccer, founded by Asaf Peled, Yuval Larom, and Gili Beiman. By 2025, the firm had expanded its operations internationally, employing over 600 personnel, with around 100 staff members based in Tel Aviv concentrating on technological innovation and product development.
In May 2020, the company unveiled its own technology brand called Voltax Video. Two years later, in 2022, it launched an advertising platform designed to facilitate direct ad sales and minimize dependency on third-party intermediaries.
Strategic Acquisitions
In September 2018, Minute Media acquired Mental Floss from the estate of Felix Dennis.
The company continued its expansion by purchasing the sports blog The Big Lead from Gannett in March 2019. Later that year, in November 2019, it added The Players' Tribune, a digital media entity created by baseball Hall of Famer Derek Jeter, which allows top-tier athletes to produce and share their own content. In January 2020, Minute Media further broadened its portfolio by acquiring FanSided, a network comprising over 300 sports blogs.
In 2021, Minute Media completed its initial technology acquisition by obtaining Wazimo, a publishing technology company headquartered in Tel Aviv. Subsequently, in January 2024, it acquired STN Video, a firm specializing in the creation and distribution of sports highlights videos.
Most recently, in March 2024, Minute Media secured a decade-long licensing deal for the publishing rights to Sports Illustrated from Authentic Brands Group (ABG), succeeding The Arena Group following the termination of their contract earlier that year in January.
Brands
- 90min
- The Big Lead
- DBLTAP
- FanSided
- Mental Floss
- The Players' Tribune
- Sports Illustrated
- STN Video