Mission Foods
| Company type | Division |
|---|---|
| Industry | Food production |
| Founded | 1977 |
| Headquarters | Irving, Texas , United States |
| Products | Tortillas, flatbreads, corn flour products, tortilla chips |
| Parent | Gruma Corporation |
Mission Foods, a division of Gruma Corporation, is an American producer specializing in tortillas and related food items, headquartered in Irving, Texas.
History
Established in 1977 as part of Grupo Maseca in California, Mission Foods caters to the U.S. market under the Mission brand name. It is recognized as one of the leading global manufacturers of flatbreads, tortillas, and corn flour products, with production facilities located throughout North and Central America, Europe, Asia, and Australia. A significant manufacturing site was inaugurated in Dallas in 1982, followed by expansion into the Australian market in 2009 with a factory situated in Epping, Victoria.
Sponsorships
From 2001 until 2011, Mission Foods sponsored a tortilla production exhibit at Disney California Adventure Park, where visitors could observe the manufacturing process and sample products.
Australian rules football
In 2009, Mission Foods entered into a $4.5 million sponsorship agreement lasting three years with the Australian rules football team, the Western Bulldogs. This collaboration was renewed in 2020 for an additional three-year term extending through 2023.
Netball
Mission Foods plays a significant role in netball sponsorships, supporting teams such as the Queensland Firebirds and Netball Singapore. The company has also been involved in sponsoring major international netball tournaments held in Singapore, including the 2011 World Netball Championships, 2014 Asian Netball Championships, and the Netball Singapore Nations Cup.
Formula One
In April 2019, Mission Foods formed a partnership with the McLaren team competing in Formula One.
IndyCar
The company also collaborated with Arrow McLaren for the Indianapolis 500 race in April 2019 and maintains ongoing sponsorship of the team.
NHRA
Mission Foods supports the National Hot Rod Association, initiating the NHRA Mission Foods Drag Racing Series set to begin in 2024.
NASCAR
The brand sponsors races within the NASCAR Xfinity Series and the NASCAR Craftsman Truck Series events held at Watkins Glen.
Product lines
Mission Foods provides an extensive selection of tortillas that includes classic corn, flour, whole wheat, as well as various flavored options. The majority of these products carry both kosher and Halal certifications. Additionally, the company offers multiple varieties of tortilla chips.