Mixpanel
| Company type | Private |
|---|---|
| Industry | Analytics, Business intelligence |
| Founded | 1 January 2009 |
| Founder | Suhail Doshi, Tim Trefren |
| Headquarters | San Francisco , United States |
Key people | Amir Movafaghi (CEO), Suhail Doshi (Chairman) |
| Products | Event analytics platform, Mixpanel Marketing Analytics |
| Parent | Bain Capital Tech Opportunities |
Mixpanel specializes in event analytics by monitoring user activities within web and mobile applications. Its analytics platform, driven by data, generates tailored reports designed to assess user engagement and retention, with a focus on serving the SaaS and mobile application sectors.
History
Established in 2009 in San Francisco, California by Suhail Doshi and Tim Trefren, Mixpanel received backing from Y Combinator and investors such as Andreessen Horowitz, Max Levchin, and Keith Rabois. Max Levchin significantly contributed to the company’s development and longevity.
In April 2018, Doshi transitioned from his role as CEO to chairman, with Amir Movafaghi taking over the CEO position. By May 2023, Mixpanel broadened its product suite by introducing Mixpanel Marketing Analytics, which allows marketing professionals to analyze event-driven data alongside product metrics.
Funding
The company’s second financing round took place in December 2014, a Series B led by Andreessen Horowitz that raised $65 million at a pre-money valuation of $800 million.
In November 2021, Mixpanel completed its latest Series C funding round, obtaining $200 million from Bain Capital Tech Opportunities at a valuation of $1.05 billion.