Mobilize (marque)
| Company type | Division |
|---|---|
| Industry | Mobility services |
| Founded | 2021 |
| Founder | Renault |
| Headquarters | France |
Area served | France, Germany, Spain, United Kingdom, Morocco |
Key people | Luca de Meo (Renault CEO, under whose strategy Mobilize was created) |
| Products | Subscription services, leasing, financing, data analytics, energy management, car-sharing vehicles |
| Owner | Renault Group |
| Parent | Renault Group |
Mobilize is a division within the French automaker Renault, founded in 2021, that concentrates on services related to mobility. Its portfolio includes subscription-based offerings, leasing options, financing, data analytics, and energy management, alongside vehicles branded under Mobilize designed for car sharing and delivery purposes.
As one of the four brands under the Renault Group umbrella—together with Renault, Dacia, and Alpine—Mobilize operates across several countries including France, Germany, Spain, the United Kingdom, and Morocco.
Addressing a shift in consumer behavior away from traditional vehicle ownership, Mobilize centers its efforts on rental and shared mobility solutions.
History
Mobilize was created in January 2021 amid Renault’s strategic restructuring aimed at enhancing operational efficiency. This initiative, part of Luca de Meo’s Renaulution strategy, focuses on emerging mobility demands such as shared vehicles, last-mile logistics, and on-demand transportation. The division emphasizes services encompassing mobility solutions, energy management, driving data analytics, financing arrangements, and vehicle production.
The brand debuted its vehicle lineup in January 2021 with the EZ-1 Prototype, a quadricycle designed for car-sharing. Later that year, Renault integrated its electric car-sharing platform Zity into Mobilize’s operations, renaming it Zity by Mobilize. The first commercial vehicle released under the brand was the Mobilize Limo—a subscription-only model based on the JMEV Yi—launched toward the end of 2022. In May 2022, Renault’s financial arm RCI Banque was merged into Mobilize and rebranded as Mobilize Financial Services.
In October 2022, Mobilize introduced Mobilize Fast Charge, an electric vehicle rapid-charging network with plans to deploy 200 charging stations primarily at Renault dealerships along key travel corridors by mid-2024.
July 2023 saw Mobilize Financial Services’ subsidiary Mobilize Lease&co acquire two German firms from the MeinAuto Group: Mobility Concept and MeinAuto. The following month, Mobilize expanded its leasing footprint by purchasing stakes in UK-based Select Car Leasing.
Operations
Mobilize provides vehicles tailored for ride-hailing, taxi services, and delivery companies while offering complementary car-related services such as subscriptions, financial products, and charging infrastructure. It does not engage in vehicle manufacturing directly but procures vehicles from other manufacturers. The organization is divided into two principal sectors: Mobilize Financial Services, which handles automotive financing, and Mobilize Beyond Automotive, which manages additional mobility-related activities.
List of services
- Zity by Mobilize: a car-sharing platform operating in cities including Paris, Lyon, Madrid, and Milan.
- Bipi: a service offering car subscriptions.
Mobilize Limo
In November 2023, Renault declared that the electric sedan intended for taxi and VTC markets would not proceed to commercialization.
Mobilize Duo/ Bento
On 10 October 2022, Mobilize revealed both concept versions and production-ready models of the Duo and Bento vehicles.
The Mobilize Duo serves as the successor to the Renault Twizy with two variants (45 and 80) accommodating two passengers. The Bento model functions as a utility-oriented version of the Duo. Both are slated for release in 2024.
Mobilize Solo Concept
The Mobilize Solo was developed at Renault's design center in India, evolving from a basic skateboard equipped with an umbrella into a compact, chair-like vehicle. It measures long, wide, and high, designed to seat a single occupant in a semi-reclined posture. Instead of a traditional steering wheel, it features joystick controls.
Mobilize Hippo
The Mobilize Hippo is a utility vehicle created specifically for last-mile delivery tasks. Its prototype was unveiled at Viva Tech in 2021, highlighting Mobilize's commitment to pioneering commercial mobility innovations.
Mobilize Power Solutions
Previously known as Elexent, Mobilize Power Solutions oversees electric vehicle charging operations across 11 countries, playing a key role in expanding EV infrastructure.
Mobilize Vehicle-to-grid (V2G) Technology
In June 2023, Mobilize introduced the Powerbox, a bidirectional charging station launched alongside the new Renault 5 electric model. Starting in 2024, the Renault 5 featuring Mobilize’s V2G technology will allow users to connect their vehicles and sell electricity back to the grid. This two-way charging system converts the electric city car into an energy provider, positioning Mobilize as a forward-thinking energy service that helps reduce home charging expenses and overall electricity costs while enabling participation in energy markets.
Mobilize Fast Charge
In October 2022, Mobilize revealed plans to establish a fast-charging network across Europe by 2024.
Rental
Mobilize provides flexible rental solutions, including customizable à la carte rental services.
Mobilize Share represents the company's car-sharing platform and is recognized as the first of its kind in France.
Zity
Zity, the car-sharing subsidiary of Mobilize, achieved revenues of 12 million euros in 2022.
Data-processing
Supported by Renault, Software Factory, and other collaborators, Mobilize develops sophisticated algorithms and data-processing technologies to enhance demand forecasting and vehicle dispatch efficiency.
Financial services
Mobilize Financial Services operates on a global scale in partnership with Nissan and additional brands. In March 2023, Mitsubishi appointed Renault as its exclusive financing partner. Its portfolio includes long-term leasing options provided through Mobilize Lease&Co.