Mobivia Groupe
| Company type | Corporate group |
|---|---|
| Industry | Automotive maintenance, accessories, and spare parts |
| Founded | 1970 near Lille, France |
| Headquarters | France |
Area served | France, Spain, Italy, Portugal, Argentina, Poland, Belgium, Germany |
| Products | Automotive maintenance services, accessories, spare parts |
Mobivia is a French corporate group focused on automotive maintenance, accessories, and spare parts.
Originating in 1970 near Lille (Englos), Mobivia grew across France before expanding into Spain during the 1980s. The company introduced its inaugural brand product, Norauto Oil, in 1986. Throughout the 1990s, Mobivia extended its presence to Italy, Portugal, Argentina, and Poland, simultaneously launching additional Norauto offerings. In the 2000s, the group founded The Norauto Foundation and supported The European Road Safety Policy. Mobivia entered the Hungarian market in 2006 but withdrew by 2013. In 2010, the group adopted Mobivia as its corporate name, while retaining Norauto as a principal brand.
Around the world
| Country | Year Established | Number of Stores |
 Belgium |
1966 | 54 |
 France |
1970 | 410 |
 Spain |
1986 | 100 |
 Italy |
1991 | 38 |
 Portugal |
1997 | 25 |
 Germany |
2016 | 550 |
Note: Certain outlets operate under franchise agreements.