Moe's Southwest Grill
| Company type | Subsidiary |
|---|---|
| Industry | Fast casual dining |
| Founded | December 9, 2000 in Atlanta, Georgia, United States |
| Founder | Raving Brands |
| Headquarters | Atlanta, Georgia , United States |
Area served | United States (formerly international) |
| Products | Burritos, tacos, quesadillas, nachos, salads, stacks, burrito bowls, seasonal salsas |
| Parent | GoTo Foods |
Moe's Southwest Grill, commonly referred to as Moe's, is a fast casual dining chain based in the United States, established in Atlanta, Georgia, on December 9, 2000, by Raving Brands. The term "Moe's" is an acronym for "Musicians, Outlaws and Entertainers," highlighting its initial music-inspired theme.
Operating under the GoTo Foods umbrella, Moe's Southwest Grill shares ownership with brands such as Schlotzsky's, Carvel, Cinnabon, McAlister's Deli, Jamba, and Auntie Anne's. Originally, the chain showcased artwork of famous deceased musicians and played a licensed rock soundtrack; however, it discontinued using images of real individuals due to legal disputes. Additionally, the menu, once abundant with pop culture references, was simplified to prevent further legal complications.
Fare
The offerings at Moe's include burritos, tacos, quesadillas, nachos, salads, stacks, burrito bowls, and seasonal salsas crafted in-house. Customers have the option to personalize their meals by selecting specific ingredients. Every dish is accompanied by a side of chips and salsa.
International locations
Moe's has ceased franchising operations outside the United States.
Its inaugural international outlet debuted in Turkey in 2011.
In September 2012, the brand inaugurated its first franchise in Russia, situated in central Moscow near the Kremlin on Pyatnitskaya Street, with intentions for additional growth.
Franchise agreements were also active in Costa Rica and Jamaica.