Mojiva
| Company type | Private |
|---|---|
| Industry | Mobile advertising |
| Founded | May 2008 in New York City, United States |
| Founder | Krish Arvapally, Dan Goikhman, Miles Spencer |
| Defunct | May 2014 |
| Fate | Acquired by Pubmatic |
| Headquarters | New York City , United States |
Area served | Global (United States, United Kingdom) |
Key people | Miles Spencer (Chairman), Dan Goikhman (VP of Strategic Alliances), David Gwozdz (CEO), Krish Arvapally (CTO) |
| Products | Mojiva Tab (tablet advertising network) |
| Parent | Pubmatic |
Mojiva was a mobile advertising platform focused on smartphones and tablet devices. The firm was a trailblazer in creating an advertising network specifically designed for tablets, known as Mojiva Tab. Prior to its acquisition by Pubmatic, the company underwent a rebranding to "mOcean Mobile." Before the takeover, Mojiva secured $42.3 million through various rounds of venture funding.
Established in May 2008 in New York City, Mojiva maintained a global presence with offices across the United States and the United Kingdom. The leadership team featured Miles Spencer (Chairman), Dan Goikhman (VP of Strategic Alliances), David Gwozdz (CEO), and Krish Arvapally (CTO).
Company history
Mojiva was founded in May 2008 by Krish Arvapally, Dan Goikhman, and Miles Spencer. Dave Gwozdz, who had been a founding figure at DoubleClick, held the CEO position from August 2008 until December 2013. In 2011, the company initiated the “Mobile Creative Alliance,” a coalition of media organizations aimed at advancing mobile advertising initiatives.
Based in New York City, Mojiva also operated offices in San Francisco, Los Angeles, Seattle, Detroit, Chicago, and London. Representing 8,000 digital publishers and app developers, the company expected its Mojiva Tab service to reach around 40 million tablet users.
By late 2012, Mojiva had accumulated $42.3 million in investment capital, including $25 million raised in July 2011 and an additional $7 million toward the end of 2012. Its advertising network supported both banner ads and interstitial (full-screen) formats. Industry analysts forecasted substantial expansion in the mobile advertising sector, predicting rich media mobile ads to grow by 365% between 2012 and 2016.
In January 2014, the company rebranded itself as Mocean Mobile. Shortly thereafter, in May 2014, Pubmatic acquired Mocean Mobile.
Awards and recognition
Ahead of the 2012 US presidential election, Mojiva conducted an informal survey examining smartphone users’ political leanings, which was shared as an infographic on Mashable. Another study by Mojiva highlighted that on New Year's Eve, smartphone users preferred texting over calling family and friends; this finding was also featured on Mashable.
External links
- Articles with short description
- Marketing companies established in 2008
- Digital marketing companies of the United States
- 2008 establishments in New York City
- Software companies established in 2008
- Business services companies disestablished in 2014
- 2014 disestablishments in New York City
- Software companies disestablished in 2014
- Defunct marketing companies of the United States
- Defunct software companies of the United States
- Defunct computer companies based in New York (state)
- 2014 mergers and acquisitions