MoneySmart (Australian website)
| Company type | Initiative |
|---|---|
| Industry | Financial education |
| Founded | March 15, 2011 |
| Founder | Australian Securities & Investments Commission (ASIC) |
| Headquarters | Australia |
| Products | Website, printed materials, educational programs, digital tools, mobile calculator applications |
| Parent | Australian Securities & Investments Commission (ASIC) |
Moneysmart is an initiative developed by the Australian Securities & Investments Commission (ASIC), comprising a website, printed materials, and educational programs. It provides accessible information, digital tools, and physical resources designed to assist individuals in making informed financial choices, promoted under the tagline "simple guidance you can trust."
History
The Moneysmart platform was introduced on 15 March 2011 as a component of the Australian Government’s National Financial Literacy Strategy 2008–2010.
In July 2008, ASIC assumed responsibility for the Financial Literacy Foundation’s roles from the Australian Government, including oversight of the Understanding Money website. Moneysmart unified two previous ASIC consumer-focused sites: Understanding Money, which debuted in 2006, and FIDO (Financial Information Delivered Online), established in 2000.
On 5 February 2020, Moneysmart underwent a comprehensive redesign and relaunch aimed at improving user interaction and broadening its financial education services.
Resources
Moneysmart’s website covers essential financial subjects such as banking, budgeting, mortgage loans, credit and debt, fraud prevention, identity theft protection, investment strategies, financial planning, superannuation, retirement insurance, and educational resources for teachers. For more complex financial matters, it guides users toward professional financial advisors. The site also offers approximately 25 calculators and interactive tools to facilitate smarter financial decisions. Additionally, mobile calculator applications are available on both Android OS and Apple iPhone devices.
The platform distributes a monthly electronic newsletter titled Moneysmart Tips and actively engages audiences through social media channels including Facebook, Twitter, and YouTube. It plays a significant role within the National Financial Capability Strategy 2018 by promoting consumer education and empowering Australians to better manage their finances.