Monoprice
| Company type | Private |
|---|---|
| Industry | Consumer electronics, e-commerce |
| Founded | 2002 |
| Founder | Jong Lee |
| Headquarters | Rancho Cucamonga, California , United States |
| Products | Consumer electronics, outdoor gear, guitars, PC gaming peripherals |
| Parent | YFC-BonEagle Electric Co., Ltd. |
| Website | www |
Monoprice is a United States-based e-commerce company specializing in offering generic-branded consumer electronics under its own private label, alongside well-known consumer electronics brands and outdoor gear. The company operates from its headquarters in Rancho Cucamonga, California.
The firm manages its office and distribution from a warehouse spanning 173,000 square feet. By 2013, Monoprice had grown into a business generating $120 million annually.
History
Established in 2002 by Jong Lee, Monoprice began its journey in the consumer electronics market.
At the Consumer Electronics Show held in Las Vegas on February 5, 2013, Monoprice introduced several new products, including an IPS panel computer monitor and a compact portable video recording device named the MHD Action Camera.
In March 2013, the company faced legal action from Klipsch, a U.S. loudspeaker manufacturer, which accused Monoprice of patent infringement related to Klipsch's Energy Take Classic 5.1 system. Consequently, Monoprice was compelled to discontinue its 5.1 Hi-Fi Home Theater Satellite Speakers & Subwoofer product line.
On July 7, 2013, Monoprice launched its proprietary line of guitars under its own brand.
Later that year, on August 22, Blucora completed an all-cash acquisition of Monoprice valued at $180 million.
Monoprice made its debut at the Electronic Entertainment Expo (E3) on August 27, 2013, showcasing a range of PC gaming peripherals such as gaming mice, mechanical keyboards, PC speakers, and headsets featuring 7.1 surround sound.
Returning to the NAMM Show on January 23, 2014, Monoprice presented new professional audio offerings including guitars, bass guitars, DJ equipment, speakers, and stage lighting solutions.
On June 25, 2014, Blucora announced Bernard W. Luthi as President of Monoprice. In this role, Luthi was responsible for overseeing the e-commerce operations of the company. His prior experience included positions as COO and CMO at Rakuten.com and Buy.com, as well as Senior Vice President of Marketing, Merchandising, and Web Management at Newegg.com.
On November 18, 2016, Taiwan-based YFC-BonEagle Electric Co., Ltd., a supplier of power cord assemblies and networking accessories, acquired Monoprice in a cash deal valued at $40 million.
In 2019, The Mediahq recognized the Monoprice Voxel as the Best Intermediate 3D Printer of the year.