Mooala

Mooala Brands, LLC

Company type	Private
Industry	Beverage
Founded	November 30, 2012 (2012-11-30) in Dallas, Texas, United States
Founder	Jeff Richards
Headquarters	Dallas , United States
Products	Bananamilk, almond milk, oat milk, plant-based creamers, vegan keto milk

Mooala Brands, LLC, commonly referred to as Mooala, is a U.S.-based company in the beverage sector with its headquarters located in Dallas, Texas. The brand is widely recognized for its signature "bananamilk," offering organic, plant-derived alternatives to traditional dairy products.

History

On November 30, 2012, Jeff Richards established Mooala Brands, LLC in Dallas, Texas. After being diagnosed with lactose intolerance and a mild nut allergy, Richards created a banana-based milk substitute that avoids common allergens. Partnering with the University of Minnesota, he refined a smooth formula combining bananas, sunflower seed butter, cinnamon, and sea salt.

Mooala debuted its product line in August 2016 at Royal Blue Grocery stores in Dallas. The initial offerings included bananamilk alongside almond and oat milk options. By February 2018, the company secured $5 million in funding to fuel its growth. That year, Mooala achieved the fastest annual sales increase among new entrants in the alternative milk category.

In July 2019, the company expanded its portfolio by launching plant-based creamers. Later that year, in November, Mooala completed an $8.3 million Series A funding round led by Sweat Equities. At this stage, its products were stocked by major retailers such as Whole Foods, Kroger, and Costco.

The onset of 2020 brought accelerated expansion due to heightened demand amid COVID-19-related concerns over meat availability. Responding to this trend, Mooala introduced organic non-perishable plant-based beverages in October. In December, it further innovated by unveiling the first vegan keto milk product in the industry.

Reception

Mooala's original banana milk has garnered favorable feedback from both consumers and the press, who emphasize its unique banana taste that sets it apart from other plant-based milks. In 2019, Sara Cagle of Brit + Co commended the beverage for authentically capturing the flavor of bananas. Similarly, Amanda Capritto from CNET characterized it as a "health-conscious" milkshake—combining sweetness, fruitiness, and creaminess.

Regarding nutritional value, Shape highlighted the drink's key vitamins and minerals, noting it contains fewer calories and less fat than traditional two-percent milk, while also mentioning its deficiency in protein and fiber.