Mor Furniture
 | |
| Industry | Furniture |
|---|---|
| Founded | 1977 |
| Headquarters | |
Key people | Richard Haux, Sr. (Founder) Richard Haux Jr. (CEO) Robert Kelley, (VP of Marketing) Harold Linebarger (COO) Angel Rios(Senior VP of Sales) Chris Arnold (CFO) |
| Products | Furniture |
| Website | MorFurniture.com |
Mor Furniture operates as a furniture retailer headquartered in San Diego, California. As of 2010, Mor Furniture for Less ranks among the nation's largest furniture retail chains.[1][2] The enterprise manages 29 retail outlets and maintains 10 distribution centers across seven states: California, Washington, Oregon, Idaho, Nevada, Arizona, and New Mexico.[3]
History
Founded in 1977 by Richard Haux, Sr., the business began as a modest waterbed outlet located in San Diego, California. During this period, waterbeds were highly sought after, enabling the company to expand rapidly and establish itself as a prominent waterbed retailer throughout San Diego County.
Expansion continued in 1983 with new stores opening in Spokane, Washington, followed by an additional location in Portland, Oregon in 1984. By 1987, the company operated stores in San Diego, Portland, Spokane, and Seattle, Washington, guided by Richard Haux, Sr. alongside Robert Kelley.
Throughout the 1990s, Mor Furniture for Less operated under the name Superstores of America[4], featuring outlets branded as Bedroom Superstore. At that time, the focus was exclusively on bedroom furniture and mattresses within select markets in Washington, Oregon, and California. Subsequently, the product range expanded to include living room furnishings through a store named America's Sofa Super Store.
In 2000, Superstores of America rebranded as Mor Furniture for Less, Inc. and broadened its showroom offerings to encompass Bedroom, Living Room, Dining Room, and Children's Room furniture categories.
Currently, Mor Furniture for Less is owned by Healthcare Co. Ltd., a Chinese furniture conglomerate that acquired the company in 2019.
Locations
In 2013, the company further extended its footprint by opening its 28th furniture outlet in Salem, Oregon.
During 2012, Mor Furniture for Less launched five additional showrooms. This expansion included two new stores in California's Coachella Valley, specifically in Cathedral City and Rancho Mirage. Additional openings took place in Lynnwood and Marysville, Washington, as well as Rancho Cucamonga, California.
By 2011, Mor Furniture for Less ranked as the 30th largest furniture retailer nationwide, climbing from the 33rd position in 2009 and previously 39th in 2008, according to Furniture Today. In December 2009, the company secured one of the most significant industrial leases in San Diego County for its furniture distribution warehouse. By the close of 2011, it operated 22 showrooms, including a newly inaugurated location in Tri-Cities, Washington.
The year 2010 saw Mor Furniture for Less add six new stores, followed by another launch in 2011. These developments solidified its status as the premier provider of bedroom, living room, and dining room furniture across the Western United States, with outlets spanning New Mexico, Arizona, California, Idaho, Oregon, Nevada, and Washington.
Awards
In 2010, readers of the San Diego Union-Tribune honored Mor Furniture for Less as the Best Furniture Store and also recognized it as the Best Mattress Store.
The following year, 2011, the San Diego Union-Tribune audience once again selected Mor Furniture for Less as the Best Furniture Store.
Continuing this trend, in 2012, for the third consecutive year, readers awarded Mor Furniture for Less both the titles of Best Furniture Store and Best Mattress Store.
In 2013, the company maintained its winning streak with a fourth consecutive recognition by San Diego Union-Tribune readers as Best Furniture Store and Best Mattress Store.
Additionally, in 2014, Rick D. Haux, President and C.E.O. of Mor Furniture for Less, received the prestigious Entrepreneur of the Year award in the Family Business category for the San Diego region.
That same year, marking a fifth consecutive year, San Diego Union-Tribune readers once more voted Mor Furniture for Less as both the Best Furniture Store and Best Mattress Store.
References
- ↑ [Furniture Today. December 21, 2009
- ↑ [The Press Enterprise. April 30, 2010
- ↑ The Tigard Times. MOR Furniture to move into vacant Tigard ‘big box’ Archived 2011-07-17 at the Wayback Machine
- ↑ [Furniture today. http://www.furnituretoday.com/article/441282-Changing_cast_in_Top_100.php 12-21-09]