Motorola Mobility

Motorola Mobility LLC
	File:Motorola logo 2019.svg Logo used since 2019
Company type	Subsidiary
Industry	Consumer electronics
Founded	January 4, 2011; 15 years ago in Chicago, Illinois, United States
Headquarters	Chicago, Illinois, United States
Area served	Worldwide
Key people	Rick Osterloh (President)
Products	Smartphones, mobile devices, cable modems, set-top boxes (historically)
Owner	Lenovo
Parent	Lenovo

Motorola Mobility LLC, commonly known as Motorola, is a U.S.-based company focused on consumer electronics, particularly smartphones and mobile gadgets powered by the Android platform. It functions as a fully owned subsidiary of the Chinese tech corporation Lenovo, with its main office situated in the Merchandise Mart building in Chicago, Illinois.

Established on January 4, 2011, following the division of the original Motorola, Motorola Mobility took over the consumer product lines, which encompassed mobile phones, cable modems, and pay-TV set-top boxes. In May 2012, Google acquired Motorola Mobility for $12.5 billion, mainly to obtain its vast patent collection and safeguard Android manufacturers against legal disputes. Subsequently, Google sold off the cable modem and set-top box segments to Arris Group and concentrated on affordable smartphones and innovative ventures like Project Ara under its ATAP group.

In October 2014, Lenovo bought Motorola Mobility from Google for $2.91 billion, excluding ATAP and most patents. Lenovo merged its existing smartphone operations into Motorola Mobility to capitalize on the brand’s worldwide market reach.

Today, Motorola’s smartphone lineup includes premium devices such as the Edge series, foldable models like the Razr, and mid-tier options under the Moto G series. The flagship model in 2025 is the Motorola Razr 60 Ultra, designed to appeal to both premium buyers and developing markets.

History

On January 4, 2011, Motorola, Inc. split into two separate publicly traded entities: Motorola Solutions assumed control over enterprise-focused units, while Motorola Mobility inherited consumer-facing divisions. This reorganization followed considerable declines in market share to rivals such as Nokia and Samsung after the initial success of the RAZR V3, which led to financial difficulties prompting the separation. Legally, Motorola Inc. was renamed Motorola Solutions and spun off Motorola Mobility as an independent company.

2011–2012: Independent

Motorola Mobility’s portfolio consisted of mobile devices including smartphones and Bluetooth peripherals, along with home electronics like set-top boxes, cordless telephones, and cable modems.

Prior to the spin-off, models such as the Motorola Defy, Droid Pro, Droid 2, and Bravo had been released. At the 2011 Consumer Electronic Show, Motorola introduced flagship products including the Motorola Atrix 4G, Droid Bionic, Cliq 2 smartphones, as well as the Motorola Xoom tablet. During Mobile World Congress that year, they announced the Gleam flip phone and the Motorola Pro designed for GSM networks. In Q1 2011, revenue hit $3 billion—a 22% increase year-over-year—with sales totaling 9.3 million mobile devices, including 4.1 million smartphones.

In June 2011, Motorola Mobility unveiled its third-generation Droid phone, the Droid 3, alongside other releases such as the Photon 4G and the budget-friendly Motorola Wilder feature phone.

On October 18, 2011, Motorola Mobility resurrected its iconic Razr brand by launching the Droid Razr smartphone, capitalizing on the early-2000s popularity of the Razr V3 nameplate.

2012–2014: Under Google's Ownership

On August 15, 2011, the American tech conglomerate Google revealed its plan to acquire Motorola Mobility for $12.5 billion, subject to regulatory approvals. This acquisition was intended to bolster Google's patent holdings—then consisting of 17,000 granted patents and 7,500 pending applications—to enhance protection for its Android operating system amid intense patent litigation from rivals such as Apple and Microsoft. Google intended to maintain Motorola Mobility as a distinct subsidiary.

The transaction received approval from Motorola shareholders on November 17, 2011, followed by clearance from the U.S. Department of Justice and the European Union in February 2012, and subsequently from Chinese authorities. The deal was finalized on May 22, 2012. After closing, Google appointed Dennis Woodside, previously a senior vice president at Google, to replace CEO Sanjay Jha.

In August 2012, Google announced plans to reduce Motorola's workforce by 4,000 employees and shut down about one-third of its facilities, mainly those located outside the United States, in an effort to optimize operations. Later that year in December, Motorola divested its cable modem and set-top box divisions to Arris Group for $2.35 billion in a combination of cash and stock.

By May 2013, Motorola had inaugurated a factory in Fort Worth, Texas, dedicated to assembling customized smartphones domestically with a workforce capacity of up to 3,800 employees. However, in April 2014, following Woodside’s exit, Rick Osterloh—formerly the lead product developer—was promoted to president.

During Google’s stewardship, Motorola pivoted toward producing premium-quality entry-level smartphones aimed at emerging markets. In the first quarter of 2014, the company sold approximately 6.5 million units, largely propelled by strong Moto G demand in India and the United Kingdom—where it secured a 6% share of the smartphone market from virtually no presence. The launch of the Moto E in May 2014 further targeted first-time smartphone users in developing regions.

Despite these initiatives, Motorola announced plans to close its Fort Worth manufacturing facility by the end of 2014 due to high costs associated with domestic production and disappointing sales of the Moto X—a customizable device assembled there—as well as a strategic shift toward budget devices focused on emerging economies.

2014–2019: Transition to Lenovo Ownership

On January 29, 2014, Google declared it would sell Motorola Mobility to Lenovo, a Hong Kong-based Chinese technology firm, for $2.91 billion through a combination of cash and stock transactions that included $750 million worth of Lenovo shares issued to Google. Google retained ownership of the Advanced Technologies & Projects division along with most of Motorola's patent portfolio. Lenovo sought to establish a foothold in the U.S. smartphone market; prior attempts to acquire BlackBerry were blocked by Canadian authorities over national security concerns. The acquisition was completed on October 30, 2014, with Motorola maintaining its headquarters in Chicago and continuing operations under its established brand name. Liu Jun, president of Lenovo’s mobile division, assumed the role of chairman.

On January 26, 2015, Motorola relaunched its product lineup in China under Lenovo’s ownership with the second-generation Moto X and announced forthcoming releases including the Moto G LTE and Moto X Pro (a rebranded Nexus 6), timed for the Chinese New Year celebrations.

Lenovo implemented a "hands-off" approach toward Motorola’s product development strategy, preserving key elements established during Google's tenure such as near-stock Android software usage, competitive pricing paired with high-quality hardware, and an emphasis on selling unlocked phones directly to consumers in the United States rather than relying on carrier subsidies. On July 28, 2015, Motorola unveiled three new models—the third-generation Moto G along with the Moto X Play and Moto X Style—the first devices launched under Lenovo's ownership.

Lenovo Integration

In August 2015, Lenovo integrated its smartphone operations into Motorola Mobility, unifying the design, development, and manufacturing processes while reducing its workforce by 3,200 employees across the company. Following this consolidation, Motorola Mobility assumed responsibility for both its own "Moto" lineup and Lenovo's "Vibe" series in terms of development and production.

By January 2016, Lenovo shifted its public-facing branding strategy to highlight the "Moto" name rather than "Motorola," although the Motorola brand continued to appear on packaging and through licensing agreements, thereby maintaining its heritage under Lenovo’s ownership.

Despite earlier statements suggesting that the Moto brand would be reserved for premium devices only, Motorola Mobility confirmed it would keep producing budget-friendly models such as the widely popular Moto G and Moto E. The Moto brand was positioned as innovative and trend-focused, while the Vibe line targeted broader consumer segments, with some overlap in pricing and geographic markets.

In November 2016, Lenovo declared that all upcoming smartphones would be marketed under the "Moto by Lenovo" brand. By March 2017, however, Lenovo reaffirmed the use of the Motorola brand and logo due to their strong recognition and legacy value. The president of Motorola Mobility indicated plans to gradually phase out smartphones branded solely as Lenovo in favor of leveraging Motorola’s established global brand equity.

2020s

During its time under Lenovo, Motorola Mobility faced criticism regarding its Android software update policies, particularly following a 2019 decision to restrict Android 9.0 "Pie" updates for the Moto Z2 Force exclusively to Verizon models in the United States.

In the early years of the 2020s, Motorola Mobility significantly increased its worldwide smartphone shipments between 2020 and 2024, boosting its U.S. market share from 4.8% to 11.2%. Brazil remains its strongest market, where it commanded a 31% share of mobile phone sales as of 2024.

Razr Series

Debuting in the third quarter of 2004, Motorola’s Razr V3 became an iconic fashion statement due to its slim profile and distinctive design. Initially positioned as a high-end device, subsequent price reductions helped it achieve sales exceeding 50 million units by mid-2006 and over 130 million throughout its four-year lifespan, making it the best-selling flip phone worldwide.

The Razr design inspired multiple variants within the 4LTR series, including models such as Pebl U6, Slvr L6/L7, Razr V3c, V3i (featuring an enhanced camera and iTunes integration), V3x (with 3G connectivity), V3xx (supporting 3.5G), and Razr maxx V6. The Razr2 lineup launched in July 2007 introduced a more refined design with improved audio quality and touch-sensitive external displays (models V8, V9, V9m), though total sales reached only about half those of the original Razr.

Motorola’s heavy dependence on the Razr series combined with a slow transition toward feature-rich touchscreen devices and widespread adoption of 3G technology resulted in declining market share against competitors such as Samsung, LG, BlackBerry, and Apple’s iPhone. Efforts to sustain sales through aggressive pricing strategies eroded profit margins and led to substantial losses within its mobile division.

This lag in innovation contributed to a drop from an 18.4% global market share in 2007 down to 9.7% in 2008 and saw Motorola fall to seventh place by 2010 amid bankruptcy concerns. Although other business segments performed well, weak results from the Mobile Devices Unit along with the financial crisis of 2008 delayed plans to spin off this division.

During this challenging period for Motorola’s mobile segment, CEO Ed Zander left to join Dell as the company sought ways to restore competitiveness in the rapidly changing smartphone landscape.

Droid

In 2008, Sanjay Jha assumed the role of co-CEO for Motorola's mobile device division, steering the company towards adopting Android exclusively as its smartphone operating system, thereby replacing Symbian and Windows Mobile. Motorola introduced its first Android handset for T-Mobile USA, the Cliq, in August 2009, incorporating the Motoblur interface to unify email and social media services.

Shortly thereafter, in November 2009, Motorola launched the Droid, Verizon Wireless' inaugural Android smartphone. Verizon's marketing campaign, which contrasted it with the iPhone using the slogan "iDon't, Droid Does," helped the device sell over 250,000 units during its initial week, marking significant growth for Android in the market. Time magazine recognized the Droid as its "Gadget of the Year" for 2009. The Droid brand expanded with additional models, although not all were manufactured by Motorola.

Motorola broadened its Android portfolio in 2010 with devices such as the Droid X, Charm, Flipout, and i1. By the second quarter of that year, smartphone sales had climbed to 2.7 million units—an increase of 400,000 from the previous quarter. Jha highlighted Motorola’s gains in market share and operational results within the expanding smartphone segment. The Droid X maintained robust sales through the third quarter of 2010, solidifying Motorola's competitive stance.

Atrix 4G, Droid Bionic, XOOM, and Droid RAZR

On January 5, 2011, Motorola Mobility revealed plans to release two new devices in Q1: the Atrix 4G for AT&T and the Droid Bionic for Verizon. The Atrix 4G, launched on February 22, was notable as the first smartphone globally equipped with a Dual-Core Processor and 1 GB of RAM. It supported optional accessories like a Multimedia Dock and Laptop Dock featuring the Webtop user interface. Just two days later, Motorola introduced the XOOM, marking the debut of Android 3.0 on tablets; this device was subsequently updated to Android 3.1.

Later that year in Q4, Motorola presented the Droid RAZR, which at 7.1 mm thickness was then the slimmest 4G LTE smartphone available. It sported a Kevlar rear panel and Gorilla Glass protection. The handset experienced strong sales through Verizon Wireless and was offered in several color options. The Droid RAZR MAXX, featuring an extended battery life, premiered at CES 2012 and earned CTIA’s "Best Smartphone" accolade. Around this period, Motorola also expanded its lineup with Xoom 2 tablets, the motoACTV fitness watch running Android, and the Droid 4 incorporating Verizon’s 4G LTE network.

Despite these advancements, Motorola Mobility faced challenges competing with Samsung and Apple; by mid-2011 it lost Android market share to Samsung, HTC, and LG—partly due to delays in launching 4G LTE devices and premium pricing strategies. Following Google's acquisition of Motorola Mobility, Sanjay Jha was succeeded by Dennis Woodside as CEO in May 2012.

In 2012, Motorola introduced flagship models including the Droid RAZR HD and RAZR MAXX HD, both featuring upgraded specifications. Additionally, more affordable variants like the RAZR M and Intel-powered RAZR i were launched. From late 2012 through Q3 2013, new product releases were limited primarily to budget-friendly RAZR D1 and D3 models aimed at Latin American markets.

Moto X (2013–2015)

In August 2013, Motorola Mobility’s VP of product management, Lior Ron, outlined a strategic pivot toward producing fewer but higher-quality devices under Google's directive to focus on innovation with a long-term vision. CEO Dennis Woodside announced in May that year that production of the new Moto X would take place at a newly established facility near Fort Worth, Texas—spanning 500,000 square feet and employing approximately 2,000 workers by August. The first-generation Moto X debuted in October 2013 with features such as Google Now integration and advanced sensors enabling context-aware capabilities.

Motorola marketed the Moto X as "the first smartphone designed, engineered, and assembled in the United States," offering extensive customization through Moto Maker including choices for colors, engravings, and wallpapers. The company allocated close to $500 million worldwide on advertising efforts—about half of Apple’s total product advertising budget from 2012—to support this launch.

The second-generation Moto X arrived in September 2014 with enhanced specifications: a 5.2-inch Full HD AMOLED display, Snapdragon 801 chipset, and a 13-megapixel camera capable of recording in 4K resolution. Customization options expanded further to include genuine wood and leather finishes.

In July 2015, Motorola announced two new Moto X variants: Moto X Play and Moto X Style; both became available in September but encountered production delays due to manufacturing complexities and supply chain disruptions affecting customized orders.

October 2015 saw the release of Moto X Force as Motorola’s flagship device—marketed as Droid Turbo 2 in the United States—featuring a Snapdragon 810 processor paired with 3 GB RAM. It introduced "ShatterShield" technology: a dual-layer display reinforced by an aluminum frame for superior durability along with a water-repellent nanocoating. The screen was designed for user replacement to lower repair expenses.

The Moto X4 launched in August 2017 equipped with a 5.2-inch Full HD IPS display and RAM configurations ranging from 3 to 6 GB. Offered in retail versions alongside Android One and Amazon Prime editions, this model discontinued earlier Moto X features such as Moto Maker customization. It shipped with Android Nougat version 7.1.1 initially and subsequently received updates to Android Oreo and Pie. The Moto X4 was eventually succeeded by Motorola’s One series beginning in 2018.

Droid Mini, Ultra, and Maxx

Unveiled during a Verizon press conference on July 23, 2013, the Droid Mini, Droid Ultra, and Droid Maxx presented designs reminiscent of the Droid Razr HD lineup, differing primarily in screen dimensions and battery capacity. Each device was equipped with the Motorola X8 Mobile Computing System, enabling unique functionalities such as Motorola Active Notifications and on-device voice activation via the phrase OK Google.

In September 2015, Verizon introduced the Droid Maxx 2 exclusively for the US market. This model adopted the design language of the Moto X Style but incorporated Verizon-specific software elements and did not offer customization through Moto Maker.

Moto G

Motorola Mobility launched the first-generation Moto G on November 13, 2013, as an affordable smartphone aimed at international markets including the UK, US, France, Germany, India, Latin America, and Asia. With an unlocked price point of $179 in the US, select models supported 4G LTE connectivity. Unlike the Moto X series, production of the Moto G was conducted outside the United States.

The second-generation Moto G arrived on September 5, 2014, boasting a larger display, enhanced camera capabilities, and dual front-facing stereo speakers.

On July 28, 2015, Motorola released the third-generation Moto G globally from New Delhi. While maintaining the same screen size as its predecessor, this iteration featured upgraded processing power and increased RAM. It also introduced IPx7 water resistance and was available in two configurations: 1 GB RAM with 8 GB storage and 2 GB RAM with 16 GB storage. The device launched running Android 5.1.1.

In May 2016, Motorola expanded its Moto G lineup by introducing three fourth-generation variants: Moto G⁴, Moto G⁴ Plus, and Moto G⁴ Play.

At Mobile World Congress on February 26, 2017, Motorola revealed the fifth-generation Moto G models: Moto G⁵ and Moto G⁵ Plus. Later that year on August 1, enhanced versions named Moto G⁵S and Moto G⁵S Plus were added to broaden the product range.

The sixth generation debuted in May 2018 with three options—G6, G6 Plus, and G6 Play—featuring dual rear cameras on both the G6 and G6 Plus models. These devices also introduced an 18:9 aspect ratio display and offered configurations up to 6 GB RAM paired with 128 GB storage capacity. The G6 Plus additionally supported recording video in 4K resolution.

February 2019 marked the launch of the seventh generation Moto G7 series comprising four variants: Moto G7 Play, Moto G7 Power, Moto G7 Plus, and the standard Moto G7.

Moto E

The Moto E (first generation), released on May 13, 2014, targeted entry-level consumers by delivering an affordable yet robust smartphone option tailored for first-time buyers and budget-sensitive users in emerging markets. It came preloaded with a stock version of Android 4.4 "KitKat".

The Moto E (second generation), introduced on March 10, 2015 in India, continued this approach by improving features for cost-conscious customers. It offered a larger 4.5-inch display with a resolution of 540 × 960 pixels and was available in two variants: a Snapdragon 200-powered 3G model and a Snapdragon 410-based LTE model. Both ran stock Android 5.0 "Lollipop".

Initially, Motorola Mobility committed to providing ongoing software updates for the second-generation Moto E to sustain its competitive position. However, after approximately seven months (219 days), it announced that this model would not receive an upgrade from Lollipop to 6.0 "Marshmallow". Subsequently, only the LTE variant was updated to Marshmallow in select regions including Canada, Europe, Latin America, and Asia (excluding China), whereas Chinese versions and US carrier-branded devices remained on Lollipop or received minor updates to version 5.1. Despite this limitation, Motorola continued delivering Android Security Patch updates for US models until at least November 2016 to support device longevity and maintain customer satisfaction within key markets.

Google Nexus 6 / Moto X Pro

Unveiled on October 15, 2014, the Nexus 6 was a collaborative creation between Motorola Mobility and Google. Marking the arrival of one of the first widely available 6-inch smartphones, it boasted premium specifications and succeeded the Nexus 5 as Google's flagship device in the Nexus lineup. Its aesthetics mirrored the second-generation Moto X but featured a larger screen and dual front-facing speakers. Operating on pure Android Lollipop, it received direct updates from Google, including Android Marshmallow (2015) and Nougat (2016), with official support concluding at Android 7.1.1 by late 2017.

In January 2015, Motorola introduced the Moto X Pro exclusively for the Chinese market. This variant shared much of the Nexus 6’s hardware but lacked Google’s suite of services. Released in April 2015 running Android 5.0.2 Lollipop, the Moto X Pro did not benefit from subsequent Android updates despite its hardware similarities to the Nexus 6.

Droid Turbo / Moto Maxx / Moto Turbo

The Droid Turbo—known as Moto Maxx in Latin America and Moto Turbo in India—was designed for consumers prioritizing extended battery endurance, featuring a substantial 3900 mAh battery capable of lasting up to two days. With Motorola’s Turbo Charger technology, it could gain an additional eight hours of usage after only fifteen minutes of charging. Its robust construction combined ballistic nylon with Kevlar fiber and included a water-resistant nano-coating. Equipped with a Snapdragon 805 quad-core processor clocked at 2.7 GHz alongside 3 GB of RAM, it offered a 21-megapixel rear camera capable of recording in 4K resolution and a 5.2-inch QHD display (2560×1440 pixels). Storage configurations varied: the Droid Turbo came in both 32 GB and 64 GB variants, whereas the Moto Maxx was limited to a 64 GB option.

In late 2015, Verizon launched the Droid Turbo 2 as an exclusive model, essentially a rebranded Moto X Force. This iteration introduced Motorola’s Moto Mods ecosystem for enhanced device customization and featured ShatterShield technology for improved screen durability.

Moto Z and Moto Mods

Debuting in June 2016, the Moto Z series showcased Motorola Mobility's groundbreaking Moto Mods platform, enabling users to magnetically attach various accessories such as projectors, stylish back covers, Hasselblad camera lenses, and JBL speakers. The initial lineup comprised three variants: the global flagship Moto Z and Verizon-exclusive Moto Z Droid—both promoted as some of the slimmest premium smartphones worldwide—offering a 13MP camera with 4K video capture, a 5.5-inch display, 4 GB RAM, and an underclocked Snapdragon 820 processor; the Moto Z Play featured a less powerful chipset but compensated with a larger battery; and the Verizon-only Moto Z Force Droid equipped with a full-frequency Snapdragon 820 processor, Motorola’s ShatterShield display technology, and a higher-resolution 21MP camera. These models launched with near-stock Android 6.0 Marshmallow and were subsequently updated to Android Nougat and Oreo, albeit with delays relative to earlier devices.

In June 2017, Motorola released the Moto Z2 Play featuring an upgraded processor running Android Nougat. The following month saw the launch of the Moto Z2 Force as the last flagship model equipped with a current-generation processor and pioneering Android Nougat’s A/B partition system for seamless background updates requiring only a reboot. By late 2017, it also received an update to Android Oreo ahead of many competitors. In China, these devices ran Lenovo subsidiary ZUK’s ZUI instead of stock Android; notably, the Moto Z2 Force was marketed there as the ‘Moto Z 2018.’ The year also saw new additions to the Moto Mods lineup, including the TurboPower fast-charging accessory.

The August 2018 Moto Z3 series introduced two models: the mid-tier Moto Z3 Play powered by Snapdragon’s 6-series SoC and the higher-end Moto Z3 featuring a previous-generation Snapdragon 8-series chipset. Both remained fully compatible with all existing Moto Mods. This launch coincided with Verizon’s exclusive release of the 5G Moto Mod in early 2019, which enabled select devices like the Moto Z2 Force to access fifth-generation cellular connectivity. These phones debuted on Android Oreo and later received updates to Android Pie, ensuring consistent software experiences.

Released in May 2019, the Moto Z4 targeted upper mid-range consumers with features including a 48MP sensor equipped with enhanced night mode capabilities, an integrated fingerprint reader, Snapdragon 675 SoC, and 4 GB RAM. It shipped running Android Pie and came bundled with the Moto 360 Camera Mod.

This progression underscores Motorola’s strategic emphasis on modular innovation and flexibility within competitive smartphone markets by leveraging its proprietary Moto Mods ecosystem to distinguish offerings across both flagship and mid-range categories.

Moto M

Released toward the end of 2016, the Moto M was aimed at mid-tier markets across mainland China, Hong Kong, Southeast Asia, and South Asia. It was equipped with an octa-core MediaTek chipset and offered configurations with either 3 or 4 GB of RAM, running a version of Android that remained close to stock. Although branded as Motorola, Lenovo took direct control over the bootloader and software update processes, signaling a transformation in the company’s operational approach.

Moto C

Debuting in 2017, the Moto C was positioned as an entry-level device beneath the Moto E lineup. The standard variant came with a 5-inch screen, a quad-core MediaTek processor, a 5-megapixel rear camera, and a front LED flash. The upgraded Moto C Plus delivered improved specs, including a more powerful processor, a larger battery capacity, an 8-megapixel camera, and a 720p display, catering specifically to budget-conscious buyers.

Motorola One lineup

In 2018, Motorola Mobility introduced the Motorola One series as premium mid-range successors to the Moto X4. The first releases—the Motorola One and Motorola One Power—featured dual-camera systems, displays with notches, and participation in Google's Android One initiative, guaranteeing three years of security patches. These models launched with Android Oreo 8.1 and were updated to Android Pie and later Android 10 by 2019.

The lineup expanded in 2019 with the Motorola One Vision and One Action models powered by Samsung Exynos chipsets. The Vision variant included a 48-megapixel primary camera and a hole-punch display alongside 27 W TurboPower fast charging. The One Action introduced a triple-camera array incorporating an ultra-wide lens. Both maintained Android One certification and received prompt operating system updates, underscoring Motorola’s commitment to robust software support.

Motorola Razr (2020)

The Motorola Razr marked the company’s debut in foldable smartphone technology with a design inspired by the classic Razr flip phone. Announced in November 2019 for release in 2020, it featured a mid-range Snapdragon 7-series processor and shipped with Android Pie, with planned upgrades to Android 10. This device represents a strategic effort to combine nostalgic branding with cutting-edge foldable designs aimed at capturing premium market segments.

Motorola Edge & Edge+

Launched in April 2020, the Motorola Edge and Edge+ signified Motorola Mobility’s re-entry into flagship territory. The Edge was powered by the Snapdragon 765G chipset, while the Edge+ utilized the Snapdragon 865 platform. Both devices ran Android 10.0, supported 5G connectivity, and showcased curved OLED displays with a 90 Hz refresh rate. The Edge+ stood out by featuring a 108-megapixel primary camera capable of recording video at 6K resolution, strengthening Motorola’s position in the high-end smartphone market.

ThinkPhone

Unveiled in January 2023, the ThinkPhone is designed for enterprise professionals and integrates Lenovo’s ThinkShield security framework to provide comprehensive hardware and software safeguards. It offers seamless compatibility with Lenovo’s ThinkPad and ThinkCentre product lines for cross-device features such as shared clipboard functionality and file transfers. Running Android 14 with 8 GB of LDDR4 RAM, powered by a MediaTek Dimensity 7300 processor, and equipped with 256 GB of storage, it supports Android Enterprise management tools including zero-touch enrollment. Primarily available in North America, Europe, and Asia, it competes directly with Samsung Knox within the enterprise mobile security arena.

Motoactv

Introduced in 2011, the Motoactv is a square-shaped smartwatch operating on Android 2.3, specifically engineered with hardware and software tailored for fitness enthusiasts.

Moto 360

The Moto 360 features a circular design and runs on Google's Wear OS, offering integration with Google Now and compatibility with Android devices running version 4.3 or higher. Its second generation, released in 2015, reinforced Motorola's role in the wearable technology market.

MINNIDIP x RAZR CH(AIR)

In August 2020, Motorola unveiled the MINNIDIP x RAZR CH(AIR), an inflatable chair that represents the company's expansion into lifestyle products beyond its core electronics offerings.

Brand licensing

Motorola Mobility has extended its brand through licensing agreements with multiple firms for home electronics and mobile accessories. The "Motorola Home" portal features products such as corded and cordless phones, cable modems, routers, baby monitors, home security systems, and pet safety devices. In 2015, the rights to Motorola’s accessory brand were transferred to Binatone, covering mobile and automotive accessories under the Motorola name. The following year, Zoom Telephonics obtained global rights to use the Motorola brand for home networking devices—including cable modems, routers, and Wi-Fi range extenders—broadening Motorola’s international licensing reach.

Sponsorship

Since 2021, Motorola has served as the official sponsor of the NBA’s Milwaukee Bucks. Beginning in 2022, it assumed the role of primary kit sponsor for Italian football club AC Monza.

In September 2024, Motorola secured a worldwide smartphone partnership with Formula 1, effective from 2025. The subsequent month saw a comparable agreement finalized with FIFA. These collaborations are part of Lenovo’s overarching strategy to boost brand exposure through prominent global sports affiliations.

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