Motrio
| Company type | Brand |
|---|---|
| Industry | Automotive parts |
| Founded | 1998 |
| Founder | Renault |
Area served | Europe, Asia, Africa (21 countries as of 2021) |
| Products | Automotive parts, tires |
| Parent | Renault |
MOTRIO represents an automotive parts brand introduced by Renault in 1998, catering to both Renault/Dacia vehicles as well as other automobile makes. In 2003, MOTRIO broadened its scope by creating a network dedicated to multi-brand repair service providers.
Development
Established in 1998, MOTRIO initially launched its services in France and Italy, and by the year 2000 had extended its presence to Germany, Spain, and Portugal. By 2021, the brand was active in 21 countries, supported by a network of 2,660 multi-brand workshops spanning three continents: Europe, Asia, and Africa. Additionally, MOTRIO's products were distributed across 90 nations.
In 2005, MOTRIO introduced its official website alongside Motelio, a software solution designed for managing automotive dealerships. Beginning in 2010, Renault was among the pioneers in offering tires under the MOTRIO label, marketing them in France, Portugal, Germany, Turkey, Romania, Spain, and Belgium. This tire range achieved sales exceeding one million units within just two years.
MOTRIO for the environment
MOTRIO is dedicated to realizing zero CO2 emissions. It actively compensates for all carbon emissions generated during its trade show activities by collaborating with the Treedom initiative.
Events and fairs
MOTRIO takes part in prominent automotive exhibitions such as:
- 2025 - Autopromotec Bologna, Italy
- 2025 - Motortec Madrid, Spain
- 2024 - MECHANEX Sandown & Mechanex Harrogate, UK
- 2024 - EXPOMECANICA Oporto, Portugal
- 2024 - AutoTechnica Brussels
- 2023 - EQUIP AUTO Lyon & ExpoMECÂNICA Porto
- 2023 - Automechanika Birmingham
- 2022 - Equip Auto Paris (2011-2022), Automechanika Frankfurt, Istanbul, International Motor Show Belgrade, Autopromotec Bologna, Motortec Madrid, Salon de la Franchise Paris
- Earlier participations include Colombia Auto Partes (2017-2021), Russia MOTRIO show (2018), Motor Show Portugal (2018), MOTRIO Ireland Trade Fair (2018), and Equipauto Algeria (2017)
Sport Sponsorship
Since 2005, MOTRIO has been involved in sponsoring sports competitions, racing teams, and individual athletes to boost brand recognition and market presence.
Key sponsorship initiatives comprise:
- 2022 - Copa de España Fútbol Sala; Safir-Ganova Cyclocross Team (2021-2022)
- Continuous support since 2015 - 4L Trophy crews
- 2022 - Tour de l’Avenir; Dacia Duster Trophy MOTRIO Cup
- Previous involvements: Azores Rally driver Gil Antunes (2018), Rally Due Valli (2017), Copa de Marcas competitor Gabriel Casagrande (2016), Spanish football league (2014), Tour de France editions in 2005 & 2007
Awards
MOTRIO’s network has repeatedly been honored with the Allogarage "Meilleurs Garages de France" distinction for excellence among repair centers throughout France. In 2022, Renault Italia alongside its network secured the GIPA Trophy of Excellence for outstanding "OES Network Satisfaction" within the generalist brand category.