MullenLowe U.S.

MullenLowe U.S.

Company type	Division
Industry	Advertising, Marketing communications
Predecessor	Mullen Advertising, Mullen/LHC
Founded	January 1, 1970 (1970-01-01) in Wenham, Massachusetts, United States
Founder	Jim Mullen
Headquarters	Boston , United States
Area served	United States
Key people	Lee Newman (CEO)
Products	Creative development, public relations, strategic planning, social media, design, behavioral science applications, digital experiences, production
Parent	MullenLowe Group (Interpublic Group)

MullenLowe U.S. is an advertising and marketing communications firm headquartered in Boston. It operates as a division of MullenLowe Global, which is owned by the multinational holding company Interpublic Group of Companies (IPG). The agency maintains offices in Los Angeles and New York City, delivering a broad range of services including creative development, public relations, strategic planning, social media, design, behavioral science applications, digital experiences, and production.

The current CEO of MullenLowe U.S. is Lee Newman.

History

The agency was established in 1970 in Wenham, Massachusetts by Jim Mullen, an entrepreneur with a background in biophysics and competitive sailing. Originally named Mullen Advertising, the firm’s early leadership team featured Paul Silverman as the initial creative director and Joe Grimaldi as COO, who later assumed the role of Chairman. Edward Boches also played a significant role as an early executive creative director.

By 1999, Mullen Advertising had become the largest independent agency in New England before its acquisition by Interpublic Group. That same year, founder Jim Mullen stepped down from his CEO position, passing leadership to Joe Grimaldi.

In 2001, IPG expanded the agency’s regional presence by merging Mullen with Long Haymes Carr from Winston-Salem, North Carolina, resulting in the rebranded entity Mullen/LHC.

The agency achieved notable industry acclaim, including ranking third on Ad Age’s 2011 A-List and securing a spot among Fast Company’s top 10 most innovative marketing companies that year.

Alex Leikikh took over as CEO from Joe Grimaldi in December 2013. Subsequently, in May 2015, Interpublic consolidated Mullen with Lowe & Partners to create the MullenLowe Group. Following this merger, the U.S. branch was renamed MullenLowe U.S., with Leikikh appointed Worldwide CEO and Lee Newman named CEO for the U.S. operations.

Operations

MullenLowe U.S. is based at 40 Broad Street in Boston, having relocated there on June 1, 2009 after spending 22 years at its Wenham location. The agency also maintains offices in Los Angeles, New York City, and Winston-Salem, North Carolina. It forms part of the global MullenLowe Group network which spans over 90 offices across more than 65 countries.

Within the MullenLowe Group framework, MullenLowe U.S. specializes in brand strategy, communications planning, and integrated advertising solutions. It operates alongside other group entities such as MullenLowe Comms, Mediahub, and MullenLowe Profero.

Notable campaigns

Among its high-profile projects, MullenLowe U.S. is known for creating the Monster.com Super Bowl advertisement titled When I Grow Up as well as E*TRADE’s Super Bowl commercials featuring the slogan "Don't Get Mad, Get E-Trade". In 2022, KFC selected MullenLowe as its creative agency of record.