Multistrada Arah Sarana
| Company type | Public (subsidiary of Michelin) |
|---|---|
| Industry | Tire manufacturing |
| Predecessor | PT Oroban Perkasa |
| Founded | 1988 |
| Headquarters | East Cikarang , Indonesia |
Area served | Global |
| Products | Tires under Achilles, Corsa, Michelin, BFGoodrich, Uniroyal brands |
| Owner | Michelin (99.64% as of 2019) |
| Parent | Michelin |
PT Multistrada Arah Sarana Tbk is a prominent Indonesian tire manufacturer, producing and distributing tires under the Achilles and Corsa labels. It stands as one of the leading tire producers in Indonesia, with manufacturing facilities located in East Cikarang covering significant operational areas. Since 2019, it has functioned as a publicly listed subsidiary of the French tire corporation Michelin.
Products
MASA manufactures a wide range of tires catering to passenger cars, commercial trucks, buses, competition vehicles, and industrial machinery for global markets. Its product lineup features the Achilles and Corsa brands, in addition to producing tires for Michelin, BFGoodrich, and Uniroyal.
History
Established in 1988 under the name PT Oroban Perkasa, MASA began by producing motorcycle and automobile tires branded as Strada, Achilles, and Corsa. The company improved its production technology through collaborations with Pirelli and Continental AG. During the Asian financial crisis of 1997, MASA was placed under the supervision of the Indonesian Bank Restructuring Agency (BPPN). Management changed hands to PT Indokemika Jayatama in 2004, which led to an initial public offering in 2005. The capital acquired through equity issuance and syndicated loans facilitated growth and enhancements in product quality.
The Achilles Radial line expanded its offerings to include industrial tires designed for trucks and buses, such as Solid Tire (ST) and Truck & Bus Radial (TBR) categories. MASA bolstered its commitment to quality by obtaining numerous certifications including ISP/TS 16949:2009, ISO/IEC 17025:2008, SNI, CCC, Inmetro, BIS, ECE-30, ECE-54, GSO, DOT, and FMVSS 139.
On January 22, 2019, French tire manufacturer Michelin completed the acquisition of MASA.[1] By June 19 of the same year, Michelin had secured ownership of 99.64% of Multistrada’s shares.[2]